Marketing Operations & AI Automation Specialist

I have hands-on experience using CRM platforms to organize customer data, manage contact lists, track leads, and support marketing operations. I am experienced in maintaining accurate CRM records, monitoring customer interactions, segmenting contacts, and assisting with workflow organization. I quickly adapt to new CRM systems and enjoy improving business processes through organized data management and operational efficiency.

Provided technical support through phone, chat, and email while maintaining accurate customer records and resolving technical issues. Experienced with CRM systems, ticket management, documentation, and delivering professional customer service in a fast-paced environment.

Designed marketing automation workflows, customer journey maps, lead nurturing sequences, and CRM processes using HubSpot CRM and AI productivity tools. Created workflow documentation, email automation concepts, contact segmentation strategies, and SOPs to improve marketing operations and business efficiency.

Conducted outbound calls to qualify leads, introduce services, schedule appointments, and maintain accurate CRM records. Developed strong communication, objection handling, and relationship-building skills while meeting daily productivity goals and supporting sales activities.

Hands-on experience exploring GoHighLevel for CRM management, contact organization, pipeline tracking, and marketing automation concepts. Familiar with managing contacts, organizing opportunities, understanding workflow automation, and learning lead nurturing processes through guided practice and self-directed projects.

Learned Zapier by creating practice automations connecting Google Workspace applications, CRM platforms, and forms. Built sample workflows to automate notifications, data entry, and repetitive administrative tasks while gaining experience with no-code automation concepts.