I am a Founder, Product Strategist, and Brand Strategist with 10+ years of experience building lifestyle, wellness, beauty, pet, fashion, and e-commerce brands. I specialize in product development, brand strategy, creative direction, packaging design, market research, and consumer insight for the Philippine middle- to upper-class market.
I help companies create and develop new products, improve existing SKUs, strengthen brand identity, and build insight-led strategies for lifestyle, beauty, wellness, and pet categories. My work covers product ideation, category mapping, trend forecasting, competitive analysis, brand storytelling, packaging strategy, and launch planning for both local and international brands entering the Philippine market.
I bring deep expertise in lifestyle branding, wellness product development, beauty product strategy, pet nutrition and enrichment, e-commerce brand building, content strategy, copywriting, and premium consumer experience design. I also support founders with creative direction, brand positioning, product roadmapping, and market entry strategy tailored to Filipino consumer behavior.
If you need strategic support in product development, brand identity, packaging design, creative strategy, e-commerce content, or Filipino consumer insight, I can help you build thoughtful, high-quality products and brands that resonate and convert.