Business and Data Strategy Associate | Content, Merchandising, and Market Resear

I have hands-on experience in data entry across various platforms, ensuring accuracy, consistency, and organization of large datasets. I’ve worked with spreadsheets, content management systems, and research tools to input, clean, and verify product listings, customer information, and research data. My attention to detail and familiarity with tools like Excel, Google Sheets, and Looker help me maintain data integrity and support team efficiency. I also cross-check entries for errors and standardize formats to improve readability and usability.

I worked as a Technical Merchandising Associate and I am Responsible for maintaining and enhancing product listings to ensure a high-quality, consumer-friendly shopping experience. This role involved updating and standardizing product information, organizing and cleaning large data, and selecting optimal images and product details based on consumer behavior and preferences.

With a background in Business Economics, I was trained to approach tasks with a logical and analytical mindset—enabling me to identify trends, spot inconsistencies, and provide well-informed recommendations that support effective decision-making.

Managed and optimized digital content for YouTube channels and web platforms of a known company with a focus on SEO, accuracy, and user engagement. Responsibilities included moderating multimedia content, validating internal and external links, and reviewing expert-generated material to ensure relevance and quality. Contributed to improving search visibility and platform credibility by aligning content with user intent and brand standards. Supported purchasing decisions by maintaining clear, informative, and trustworthy content across consumer-facing pages.

As a Technical Merchandising Associate, I was expected to be highly detail-oriented while working with a wide range of brands and products. This role required precision in organizing product data, selecting appropriate images, and ensuring each listing met quality standards to provide a consistent and consumer-friendly shopping experience.

Assigned to audit all SKUs and product listings to ensure customers see high-quality, accurate, and complete product information online. This includes checking data integrity, optimizing content, and verifying images for better user experience and conversion.

Digitally fluent with a strong grasp of both analytical and creative tech tools used in merchandising, content, and data management.

In my previous company, I successfully handled two roles simultaneously demonstrating strong time management and adaptability. I consistently delivered tasks on time while maintaining a high standard of quality, ensuring accuracy, efficiency, and alignment with team goals.