Shopify + Klaviyo Email Strategist | Facebook Ads Media Buyer for eCommerce Bran

I develop TikTok ad campaigns built for visibility and engagement that convert into revenue — from creative concept through testing and performance tracking, rather than chasing views for their own sake.

I handle daily Shopify operations end-to-end — product uploads, inventory control, order fulfillment, app management, and store maintenance — so the store runs smoothly without needing to be micromanaged. I've managed stores across skincare, apparel, and home goods categories, and I focus on keeping operations error-free while identifying opportunities to improve site speed, conversion, and customer experience.

I build full lifecycle email systems in Klaviyo — flows, campaigns, and segmentation designed to recover abandoned carts, nurture leads, and drive repeat purchases. Recent work includes a complete six-flow lifecycle system with matching campaign templates and custom-coded HTML emails for a skincare brand, built with a consistent visual design system and inline CSS for full Klaviyo compatibility. I approach email as a system, not a series of one-off sends.

I plan, test, and scale Facebook ad campaigns with a focus on ROI and data-backed decisions rather than guesswork. I've produced ten-ad campaigns across multiple formats and creative angles for brands in different niches — including gym apparel and home lighting — taking each from concept through final creative assets. I track performance closely and adjust based on what the data shows, not assumptions.

I research high-demand, profitable products by analyzing market trends, customer behavior, and competitor positioning — helping identify products that resonate with a brand's target audience and stand out in a crowded market.

I source products that fit a brand's quality standards and market needs, handling supplier communication and coordination to keep costs competitive while maintaining reliable, consistent supply.

I build and customize Shopify landing pages designed around a brand's identity and conversion goals, focusing on layout, clarity, and a smooth path from click to purchase.

I handle customer email support professionally and efficiently — resolving inquiries, processing returns and refunds, and maintaining a consistent brand voice that protects reputation and retention.

I manage and organize business inboxes — sorting, prioritizing, and responding to client communication, scheduling, and coordination — to keep day-to-day operations running smoothly.

I create branded graphics for social media, email campaigns, and ad creatives using Canva — building templates that keep visual identity consistent across a brand's marketing channels. This includes campaign graphics, social posts, and supporting visuals for email and ad assets.

I build and customize Shopify stores to create a unique, engaging shopping experience that reflects your brand's personality. From setting up your store and optimizing its layout to customizing themes for a seamless user experience, I focus on aesthetics, functionality, and conversion.