Email & SMS Marketing Specialist | Klaviyo | E-Commerce CRM Strategy | Campaign Operations
I build and manage email and SMS marketing systems in Klaviyo for remote e-commerce teams. I set up automations, plan campaign calendars, track performance metrics, and make sure every send is accurate before it goes out.
Most email marketers schedule campaigns. I go a step further: I QA every flow logic, review template rendering across devices, audit segment criteria against Shopify data, and catch broken links or merge tag errors before anything reaches a customer's inbox. I'm not just pressing send — I'm making sure the system behind the sends actually works.
What I actually do day to day:
- Build and optimize Klaviyo automation flows (welcome series, abandoned cart, post-purchase, win-back, sunset)
- Plan and execute email and SMS campaign calendars across multiple client accounts simultaneously
- Set up and maintain audience segments based on purchase behavior, engagement, and lifecycle stage
- QA email s and SMS across devices — checking copy, links, dynamic content, and flow logic before launch
- Monitor core CRM me trics (open rates, click rates, revenue per recipient, repurchase rate, CLV) and adjust strategy based on what the data says
- Coordinate with Shopify storefronts and integrated tools (Recharge, Rebuy, Wonderment) to ensure clean data flow into Klaviyo
- Prepare performance reports with actionable insights — not just dashboard screenshots, but recommendations tied to business goals
- Manage campaign assets, timelines, and deliverables across multiple concurrent client accounts
Where I've done this:
Freelance (D2C e-commerce clients): Managed email and SMS marketing in Klaviyo for 3 to 5 concurrent e-commerce brands. Built automation flows from scratch, maintained campaign schedules, ran QA on every send, and delivered monthly performance reports with strategic recommendations. Kept all accounts organized with clear ownership and status tracking across remote client teams.
Tools I use:
Klaviyo, Shopify, Recharge, Rebuy, Canva, Notion, Asana, ClickUp, Trello, Linear, Slack, Google Workspace, Figma, Meta Ads Manager, Google Ads
I use AI tools daily (Claude, Cursor) for drafting email copy, reviewing automation logic, building campaign briefs, and speeding up reporting.
