Who I Am
I'm a Content Marketing Strategist and Project Manager with over 10 years of experience creating content systems that drive real business results — across Amazon, Shopify, e-commerce, and B2B channels.
On the Amazon side, I specialize in full-funnel listing optimization — titles, bullets, backend keywords, A+ content, brand stories, and image carousels — all built around search visibility and conversion goals. I've optimized 100+ product detail pages (PDPs) and ran 80–90 A/B tests in a single year via Seller Central Experiments, achieving up to 15% lift in conversion rate. I use Helium10 and JungleScout daily and understand how to write copy that both ranks and converts.
On the Shopify and e-commerce side, I've built content from the ground up: product descriptions, landing pages,
As a Creative Lead and Project Manager, I've managed cross-functional teams of writers and designers, delivered full brand websites in under 2 months, and built the SOPs, onboarding plans, and performance tracking systems that keep projects on schedule. I work with Notion, Wrike, and Trello and communicate directly with founders, brand managers, and stakeholders.
My background also covers SEO content writing, B2B tech writing, influencer marketing, and long-form editorial — giving me range across industries and content types. I've worked with US, Australian, and Philippine clients across e-commerce, SaaS, lifestyle, and technology.
If you need someone who can strategize, write, lead, and deliver — not just one of those — let's talk.
Proof Points
* 100+ Amazon PDPs optimized — titles, bullets, backend keywords, A+ content, and brand stories
* 15% CVR lift achieved through 80–90 A/B tests via Seller Central Experiments in a single year
* 40%
* 2 months full brand website delivered from zero — creative direction, copy, and project delivery
* 6 copywriters mentored; 1 promoted to team lead. Managed 2 creative teams (5 writers + 7 designers)
* 10+ yrs writing and managing content across Amazon, Shopify, SaaS, and B2B channels
Experience: 5 - 10 years
10+ years writing for Amazon, Shopify, B2B, SaaS, editorial, and email channels. Built brand voice guides, content frameworks, and SOPs from scratch. I write copy that converts, not just fills space.
Experience: 2 - 5 years
Optimized 100+ PDPs across multi-brand portfolios — titles, bullets, backend keywords, A+ content, and brand stories — using Helium10 and JungleScout. Ran 80–90 A/B tests via Seller Central Experiments with up to 15% CVR improvement.
Experience: 2 - 5 years
Led 2 cross-functional Amazon creative teams (writers + designers), delivered a full brand website in under 2 months, and built SOPs and workflows that keep multi-stakeholder projects on schedule. Tools: Notion, ClickUp, and Wrike
Experience: 2 - 5 years
Co-built and scaled 80 to 90+ A/B experiments through Amazon Seller Central Experiments, testing copy, imagery, and content structure to achieve up to 15% conversion rate lift across a multi-brand portfolio.
Experience: 5 - 10 years
Proficient in both organic SEO (Ahrefs, on-page optimization, long-form content) and Amazon SEO (Helium10, backend keyword strategy, search term indexing). Applied across 10+ years of content work.
Experience: 2 - 5 years
Built Shopify product pages, landing pages, and brand content from scratch. Developed tone guides and page templates used by the broader content team.
Experience: Less than 6 months
Mentored 6 copywriters with 1 promoted to team lead. Managed 2 creative teams simultaneously. Built onboarding plans, editorial feedback loops, and performance tracking systems.
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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