Hi, I'm Aira — a Creative Strategist & a Creative Virtual Assistant specializing in performance-driven ad creative for DTC brands on Meta and TikTok. I translate audience research, competitive analysis, and performance data into scripts, hooks, and content frameworks that convert.
I'm a versatile professional with a background spanning creative direction for performance marketing, SEO content, virtual assistance, and transcription, a well-rounded foundation that now fuels a sharp eye for audience behavior, messaging, and what actually makes ad creative work.
I'm comfortable moving between analytical and creative work: digging into metrics and keyword research on one end, writing UGC scripts, hooks, and multi-hook variations on the other, and collaborating closely with creators, editors, and clients to bring campaigns to life.
I hold a Bachelor's degree in Psychology (Magna Cum Laude) from the University of the East, which adds a behavioral lens to every creative decision.
Experience: 6 months - 1 year
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 2 - 5 years
I have helped US-based content creators manage and maintain their social media accounts across numerous platforms.
Experience: 1 - 2 years
I have worked as an SEO Content Editor and Researcher from 2023 through 2025. I have built blog hubs and hundreds of articles under them from scratch -- from planning, persona and SERPs research, keyword research, content creation and optimization, up until publishing and monitoring.
Experience: 2 - 5 years
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
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