Digital Marketing Automation| Social Media with Graphic Design| eCommerce

Tracking email deliverability, A/B testing, and overall campaign ROI to provide actionable, data-driven insights to stakeholders using Marketo. Gained my Marketo Certified Expert (MCE) license, which completely transformed how I approach marketing operations. Moving past basic email sends, I learned how to build scalable, multi-stream nurture campaigns, architect two-dimensional lead scoring systems, and use program tokens to automate asset creation.

Developed and executed end-to-end social media strategies across multiple platforms, utilizing Canva and Adobe tools to design high-quality, engaging visual assets. Managed daily community interactions, growth initiatives, and direct messaging pipelines to increase brand awareness and customer retention.

Focuses on email marketing and digital development, such as creating and designing customer emails, events, newsletters, OFT through HTML/CSS using Marketo, and web and landing page creation using AEM. Execute campaigns, building and deploying triggered emails, drip sequences, and personalized customer journeys based on behavioral triggers.

Handling digital development such as creating custom emails, newsletters, ecards, OFT, updating website and landing pages using HTML and CSS.

Oversaw daily operational workflows for storefronts on Shopify and Amazon, maintaining product listings, optimizing descriptions, and ensuring accurate inventory levels. Administered e-commerce promotion deals, discount strategies, and transactional customer communications to boost storefront traffic and purchase conversions.

Managed PCM customer data accounts, including data stewardship, data scrubbing, and master data management using Excel and an MDM database. Assigned customer accounts to the respective sales representatives using the CRM.

Articulate communicator with professional English proficiency (written and verbal), leveraging strong cross-cultural communication to manage international business relations. Proven ability to translate complex marketing metrics into clear, actionable data insights for global stakeholders and over 15 cross-border vendors. Adept at conducting professional executive outreach and facilitating seamless remote team collaboration,

Focused on promo deals to advertise on website publishers. Create a strategy on how to attract customers by promoting deals. Creating and sending customer email deal promos.

Controlled end-to-end appointment-setting pipelines, lead management, and client scheduling using Trello and Microsoft 365.