Core work:
- Meta Ads campaign management, optimization & scaling
- Cost-efficient customer acquisition (CPA/CPR reduction)
- Creative A/B testing & performance analysis
- Tracking & attribution setup (Pixel & CAPI)
- Multi-profile management & account operations
- Campaign reporting & operational support
Recent experience:
Campaign Management:
- Maintained a $2 CPR across Meta lead generation campaigns in the iGaming industry against a $4 target KPI.
Account Operations:
- Utilized AdsPower and Multilogin anti-detect browsers to securely manage multiple advertising profiles for high-volume campaigns.
eCommerce Operations:
- Managed end-to-end
Push & Native Support:
- Supported media buying operations by monitoring and optimizing high-volume campaigns across Onclicka, Pushub, PropellerAds, and ADaXD using Binom analytics.
How I Work:
1) Monitoring & Performance Analysis
- Review account performance and tracking setup (Pixel & CAPI)
- Monitor campaign performance through Meta Ads Manager and Binom
- Identify wasted spend, low-quality traffic, and optimization opportunities
- Deliver daily KPI reports covering ad spend, acquisitions, and campaign performance, with recommendations on what to pause, optimize, or scale
2) Campaign Execution
- Create, launch, monitor, and optimize Meta ad campaigns
- Manage campaign budgets while maintaining target CPA/CPR
- Manage multiple advertising profiles using AdsPower and Multilogin
- Apply the appropriate campaign strategy based on account objectives using Broad targeting, Advantage+, Retargeting, Custom Audiences, and Lookalike Audiences.
- Configure Meta Value Rules to improve bidding efficiency based on campaign objectives
3) Optimization & Scaling
- Test creatives, hooks, and messaging to improve campaign performance
- Scale winning campaigns and pause underperforming ads based on performance data
- Continuously optimize campaigns to improve acquisition costs and overall efficiency
4) Founder & Marketing Operations
I also support founders and media buying teams by managing the backend systems that keep marketing operations running efficiently.
- Manage Kit, Beehiiv, Kajabi, ThriveCart, Canva and Showit
- Coordinate projects through Asana, ClickUp, Notion, and Slack
- Support reporting and operational workflows to keep the business running efficiently
Portfolio / Work History:
Reach out to discuss your project and see how I can support your team.
Experience: 2 - 5 years
Performance marketing through Facebook Ads, campaign optimization, audience targeting, and conversion tracking
Experience: 2 - 5 years
Managed Facebook ads campaigns for my own eCommerce business, including creating custom audiences, setting up retargeting, selecting campaign objectives, and tracking key metrics and KPIs
Experience: 2 - 5 years
I have experience managing the day-to-day health of Facebook ad accounts. Rather than simply launching campaigns, I focus on the monitoring and optimization needed to keep performance stable. • Managed 30+ ad accounts while keeping performance within KPI targets • Tested video and image creatives, scaled winning CBO campaigns, and paused underperforming ads • Maintained an average cost per registration of around $2 against a $4 target • Familiar with Facebook Pixel implementation, event tracking, and Conversions API (CAPI)
Experience: 2 - 5 years
Managed a fitness brand’s Twitter, Instagram, and Facebook pages, posting daily content and creating newsletters through Beehiiv. I also published fitness events on their website and provided admin support.
Experience: 2 - 5 years
I use Canva to design posts, ads, and marketing materials that are clean, engaging, and aligned with branding.
Experience: 2 - 5 years
Set up and managed chatbot automation using platforms like Botcake.io, ManyChat, and Pancake.ph, configuring sequenced messages, auto-replies, keyword triggers, and customer follow-ups to improve engagement.
Experience: 1 - 2 years
Familiar with HubSpot CRM for lead management, email outreach, and tracking client communications.
Experience: 1 - 2 years
I use Filmora and CapCut for light editing, creating UGC-style TikTok videos tailored for ads.
Experience: 6 months - 1 year
Familiar with GoHighLevel for CRM tasks such as contact management, pipelines, email sequences, and campaign tracking.
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