I specialize in CRM Operations with a focus on Salesforce data management, workflow design, process documentation, and cross-functional coordination. I’ve supported US-based SaaS and fintech teams by improving data accuracy, streamlining event workflows, reducing duplicate records, and building scalable systems that keep sales and marketing operations running smoothly.
My background in communication research — combined with hands-on experience in lead management, contact enrichment, account matching, and opportunity status updates — allows me to bridge analytical work with clear, structured workflows that teams can actually use.
I enjoy digging into messy data, finding patterns, and turning them into clean, repeatable processes. I also love creating documentation, training teammates, and building tools inside spreadsheets that make work easier for everyone.
Currently, I support CRM and sales operations through campaign management, data hygiene, contact enrichment, opportunity status governance, and workflow optimization.
Working remotely since 2018.
MA Communication (coursework completed) | BA Communication Research, University of the Philippines.
Experience: 5 - 10 years
Proficient in research and academic writing. Bachelor's in Communication Research and MA Candidate for Communication (CommRes)
Experience: 5 - 10 years
Proficient in both quantitative and qualitative data analysis, and in using tools like SPSS, Excel, Google Sheets, etc.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experienced in Salesforce CRM management and data hygiene, specializing in lead and contact deduplication, bulk uploads, and pipeline accuracy. Proficient in using Salesforce Inspector for mass updates, and Apollo.io for seamless prospect-to-CRM integration. Developed and implemented processes to reduce duplicate leads, maintain data integrity, and streamline sales operations. Built and maintained account matching and deduplication logic to minimize overlap between Apollo and Salesforce data entries.
Experience: 1 - 2 years
Experience: 6 months - 1 year
Proficient in HubSpot CRM for sales and marketing pipeline management. Experienced in prospect research, contact and company record maintenance, and custom property updates. Managed contact segmentation, sequence enrollments, and task queues to support workflows. Skilled in using filters, views, and workflows to streamline lead tracking and optimize sales engagement.
Experience: 1 - 2 years
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