Social Media Manager

Wrote high-converting ad copy and organic captions for campaigns, tournaments, and product launches. Helped generate ₱3M+ in sales in one influencer campaign. Created localized Filipino content for large gaming communities.

Produced 60–100 pieces of content per month including graphics, short-form videos, promotional posts, and ad creatives. Used Canva, Photoshop, Premiere Pro, and CapCut. Focused on creating engaging and platform-optimized content for Facebook and TikTok.

Managed Facebook, TikTok, and Discord accounts for gaming and esports brands. Handled content posting, scheduling, engagement, and performance tracking. Grew a Facebook page from 10,000 to 21,000+ followers organically in 12 months. Increased reach, engagement, and website traffic through consistent strategy and content planning.

Managed 40+ influencers and talents for campaigns and livestream events. Coordinated deliverables, contracts, schedules, and communication. Led an influencer campaign that became the highest-grossing campaign during my tenure.

Managed communities with 36,000+ combined members across Facebook and Discord. Handled daily inquiries, moderated discussions, resolved issues, and maintained positive engagement. Built and managed Discord servers from scratch for major tournaments.

Created ad creatives and copy for paid campaigns. Monitored CTR, reach, and engagement using Meta Business Suite and Insights. Assisted in optimizing campaigns based on performance data.

Created weekly and monthly content calendars. Planned campaigns around launches and events. Managed high-volume posting (up to 150 posts per month) while maintaining brand consistency.

Tracked KPIs including reach, engagement rate, CTR, and traffic using Meta Insights and Google Analytics. Used data to improve content strategy and optimize campaigns.

Supported online and on-site events including Conquest and ESGS. Managed real-time posting, influencer coordination, and live coverage to maximize visibility and engagement.

Coordinated up to 18 internal and vendor teams (200+ people) for esports and live events. Tracked deliverables, monitored timelines, and ensured smooth communication across departments.

Designed promotional materials, social media posts, and marketing visuals using Canva, Photoshop, and Illustrator. Ensured brand consistency and strong visual identity across campaigns.

Edited short-form promotional videos and social media content using Premiere Pro, CapCut, and Filmora. Focused on engaging hooks, clean transitions, captions, and platform-ready formatting.