OPERATIONS | PAID ADS SPECIALIST | SHOPIFY MANAGER | DIGITAL MARKETER

I specialize in Performance Marketing, managing and scaling paid advertising campaigns with a strong focus on profitability and sustainable growth. Currently handling a 7-digit monthly ad budget, I oversee campaign strategy, execution, and optimization across platforms like Meta and Google. My approach is deeply data-driven, constantly testing creatives, refining targeting, and improving funnels to maximize ROAS and lower CAC. I focus on what truly drives performance: clear strategy, fast iteration, and consistent scaling of winning campaigns.

I specialize in Advertising Management and performance-driven marketing, helping brands grow through clear strategy and hands-on execution. At Greenleaf Blends (GLB) greenleaf-blends.com , I work closely on the eCommerce side, supporting operations, campaigns, and market expansion across multiple countries. My focus is always on keeping things structured, efficient, and aligned with growth. Alongside this, I work as a Media Buyer and Strategist at Brodo.com, where I manage and optimize paid advertising campaigns. From planning to scaling, I focus on what actually drives results, testing creatives, analyzing data, and continuously improving performance. I take a practical, no-fluff approach to marketing. Clear strategy, consistent execution, and real results.

I work on Brand Management by ensuring consistency across all touchpoints while supporting overall business growth. At Greenleaf Blends, I am also involved in operations, helping keep workflows, product management, and campaign execution aligned. This allows the brand, marketing, and backend processes to work together seamlessly across different markets, products and platforms.

As a Product Research Specialist, my role entails conducting comprehensive analysis and evaluation of market trends, consumer preferences, and competitor offerings to inform strategic decision-making. I meticulously gather and assess data to identify emerging opportunities, assess product viability, and guide product development initiatives. Utilizing a combination of qualitative and quantitative research methodologies, I provide actionable insights to optimize product positioning, enhance competitiveness, and drive business growth.