4+ Years Amazon PPC Specialist| SEO Expert

I don't just execute tasks; I engineer high-velocity advertising infrastructures designed for scalability and capital efficiency. My workflow is rooted in Finance-Driven Logic, ensuring every ad-spend decision protects the brand's bottom line. Core Strategic Competencies: 1️⃣ Multi-Market Portfolio Governance: Full-cycle management across US, UK (GB), CA, AU, and EU (DE, FR, IT, ES) marketplaces, ensuring cross-regional brand consistency and revenue velocity. 2️⃣ Algorithmic Bidding Optimization: Advanced deployment of Ad Badger using custom Boolean Logic recipes and heuristic bidding to automate efficiency while maintaining human-level oversight. 3️⃣ Full-Funnel Architecture: Strategic deployment of Sponsored Products, Sponsored Brands (Video/Storefront), and Sponsored Display to dominate the entire customer journey and secure New-To-Brand (NTB) growth. 4️⃣ Surgical Keyword Harvesting: Implementing a rigorous protocol for Search Term Migration and Manual Harvesting, transforming raw data into high-converting exact-match assets. 5️⃣ Placement & Impression Share Mastery: Leveraging Impression Share (IS) and Impression Rank (IR) data to secure Top-of-Search dominance without unnecessary budget bleed. 6️⃣ Performance Turnarounds & "Data Bleed" Neutralization: Executing N-Gram linguistic audits and "Zero-Conversion Halt" protocols to identify and prune low-converting terms, stabilizing ACoS in volatile markets. 7️⃣ KDP & Editorial Lifecycle Management: Specialized expertise in scaling KDP Ads for global book promotions, integrating AI-generative creative workflows for high-conversion visual assets. 8️⃣ Profitability Modeling & ROAS Maximization: Continuous data analysis focused on TACOS and Take-Home Profit, moving beyond vanity metrics to ensure long-term CAGR (Compound Annual Growth Rate). 9️⃣ Retail Readiness & Creative Strategy: Directing short-form video ad production and listing optimization to ensure the traffic-to-conversion bridge is "Surgical" and "High-Impact." ???? Advanced Tech Stack Integration: Expert utilization of Helium 10, DataDive, and Ad Badger to maintain a technical edge over competitors.

Lead Systems Strategist: Capital Allocation & Algorithmic Growth I specialize in Algorithmic Governance for high-stakes Amazon portfolios. With a professional foundation in SAP Business One and Financial Systems, I don't just manage keywords; I orchestrate the end-to-end financial health of your advertising capital. I am the specialist you hire when you need to transition from "guessing" to Data-Driven Predictability. Key Performance Benchmarks & Systems Expertise: 1️⃣ Compound Annual Growth: Orchestrated portfolios delivering a consistent 39.3?GR through rigorous monitoring and heuristic bidding strategies. 2️⃣ Rapid Market Penetration: Engineered a 120-day "Launch-to-Dominance" roadmap for a UK personal care brand, generating £43,000+ in ad-attributed revenue within the first quarter of 2026. 3️⃣ Operational Systems Audit: Leveraging my 6-year background in Systems Governance, I implement "Zero-Conversion Halt" protocols and N-Gram linguistic audits to neutralize budget bleed in real-time. 4️⃣ Portfolio Recovery & Turnaround: Successfully stabilized declining DE (Germany) marketplaces, reducing ACoS from 32.8% to 24.75% during a 46% royalty reduction crisis through systematic restructuring. 5️⃣ IP & Compliance Integration: Expert in USPTO (Nice Class 25) trademark audits and metadata integrity, ensuring 100% compliance for high-velocity POD and brand listings. I treat every dollar of your ad spend as a financial investment. My goal is to ensure your "Net Profit" thrives, even in volatile, high-competition global auctions.

Advertising » Amazon PPC: High-Velocity Growth & Margin Protection I am a Lead Systems Strategist specializing in high-stakes Amazon Advertising for 7-figure global brands. My approach integrates Financial Systems Governance with Aggressive AdTech Execution, ensuring that every click is an investment, not just an expense. Core Strategic Impact: 1️⃣ Algorithmic Governance: Orchestrating a consistent weighted portfolio ACoS of 23.81?ross 3 continents, significantly outperforming the industry-standard break-even targets. 2️⃣ Strategic Market Turnarounds: Proven track record in "Rescue Operations"—successfully stabilizing high-churn accounts (e.g., DE Marketplace) from 32.8% to 24.7?oS amidst royalty reductions and market volatility. 3️⃣ Rapid Market Penetration: Engineered high-margin entry strategies for UK/EU portfolios, achieving £43,000+ in ad-attributed revenue within the first 120 days of launch. 4️⃣ Negative Targeting Sovereignty: Implementing aggressive N-Gram linguistic audits and "Zero-Conversion Halt" protocols to eliminate "data bleed" and maximize take-home profit. 5️⃣ Full-Stack AdTech Orchestration: Advanced utilization of Ad Badger (Boolean Logic), Helium 10, and DataDive to automate efficiency while maintaining high-standard manual oversight. 6️⃣ CAGR Acceleration: Focused on long-term scalability, delivering a 39.3?GR for multi-account portfolios (US, UK, EU, AU) through iterative Search Term Harvesting and precise bid modeling. I am strict with results and margin protection. I provide the high-level infrastructure needed to scale 7-figure businesses without sacrificing financial integrity.

Performance-Based Capital Allocation 1️⃣ Expert in orchestrating complex ad architectures across international marketplaces, maintaining a weighted portfolio ACoS of 23.81%. 2️⃣ Utilizes advanced AdTech systems and algorithmic governance to scale 7-figure global brands while ensuring consistent ROAS. 3️⃣ Implements "Zero-Conversion Halt" protocols and heuristic bidding strategies to maximize market penetration and minimize wasted spend.

Advanced Competitive Intelligence & Market Reverse-Engineering I leverage the full Helium 10 suite not just for basic keyword lists, but as a primary engine for Market Share Acquisition and Competitor Sabotage (White-Hat). My expertise lies in turning raw tool data into actionable PPC and SEO strategies. Strategic Tool Mastery: 1️⃣ Cerebro (Reverse ASIN Intelligence): Expert in conducting deep-dive Reverse ASIN Lookups to identify "Market Gaps" and harvest high-intent keywords that competitors are neglecting. 2️⃣ Magnet (Market Expansion): Utilizing advanced filtering to find high-volume, low-competition "Hidden Gems" that drive organic and ad-attributed growth. 3️⃣ Adtelligence & Profitability Integration: Linking Helium 10 data with real-time PPC performance to ensure keywords are selected based on Conversion Probability, not just search volume. 4️⃣ Market Tracker & Keyword Tracker: Maintaining 24/7 oversight on Impression Share and ranking fluctuations to stay ahead of market trends and algorithm shifts. 5️⃣ Listing Optimization (Frankenstein/Scribbles): Transforming harvested keyword assets into SEO-heavy, "Retail-Ready" copy that bridges the gap between traffic and conversion. I treat Helium 10 as a Precision Instrument to ensure your brand dominates Page 1 with surgical accuracy.

Algorithmic Market Intelligence & Reverse-Engineering 1️⃣ Executes high-velocity keyword harvesting and N-Gram linguistic audits to transform raw data into high-converting exact-match assets. 2️⃣ Specializes in Reverse ASIN Intelligence to identify market gaps and dominate Page 1 placements without overpaying for clicks. 3️⃣ Engineers SEO-optimized metadata lifecycles for mass-scale portfolios, driving organic discoverability and retail readiness.

Strategic Ecosystem Governance 1️⃣ Provides full-cycle operational oversight for high-velocity global brands, achieving Top 100 Best-Seller rankings in competitive niches. 2️⃣ Architects market entry and expansion strategies for multi-brand portfolios across the US, UK, EU, and AU ecosystems. 3️⃣ Ensures 100?ta integrity and IP governance, successfully implementing systems that secure Amazon’s Choice badges.

Data Architecture & Performance Reporting 1️⃣ Develops complex Google Sheet frameworks for cross-functional data tracking and agency-level P&L reporting. 2️⃣ Engineers automated data-management systems to streamline keyword harvesting and campaign monitoring. 3️⃣ Translates raw advertising data into actionable financial dashboards to guide strategic decision-making for business owners.

Margin Protection & Profitability Modeling 1️⃣ Leverages a 6-year background in Finance and Accounting to provide surgical profitability analysis beyond standard ACoS metrics. 2️⃣ Expert in interpreting complex financial datasets (SAP Business One/QuickBooks) to ensure advertising efforts contribute to the actual bottom line. 3️⃣ Conducts rigorous audits of advertising spend against royalty returns to facilitate technical turnarounds in volatile marketplaces.

Long-Term CAGR & Growth Infrastructure 1️⃣ Architects high-stakes growth roadmaps delivering a 39.3?GR for multi-account international portfolios. 2️⃣ Directs capital allocation strategies to ensure sustainable brand scaling and long-term asset value appreciation. 3️⃣ Specializes in risk mitigation and margin defense within high-competition e-commerce ecosystems.

Market Intelligence & Profitability Forecasting I utilize Jungle Scout as a secondary data-validation engine to ensure absolute precision in market positioning and product lifecycle management. My focus is on Data Integrity—using tool-driven insights to mitigate risk and maximize capital allocation. 1️⃣ Competitor Benchmarking: Executing deep-dive analytics to monitor competitor sales velocity and inventory levels, allowing for proactive PPC adjustments. 2️⃣ Opportunity Scoring: Utilizing the Opportunity Finder to identify

Financial Integrity & Audit Governance 1️⃣ Maintains absolute data integrity across core financial modules, acting as a strategic bridge between business logic and technical execution. 2️⃣ Experienced in managing automated workflows and revenue recognition to ensure all departmental outputs meet ethical benchmarks. 3️⃣ Streamlines procurement-to-payment workflows and inventory monitoring to support large-scale POD and brand operations.