Marketing Operations and Systems Manager | CRM, Email Automation, Funnel Archite

I build and maintain CRM systems that stay clean and usable over time, covering pipeline setup, lifecycle stages, tagging conventions, deduplication, and data hygiene across GoHighLevel, HubSpot, and Klaviyo. For one client, I rebuilt their entire HubSpot CRM from scratch, implementing automation and improved segmentation that gave the founder full pipeline visibility without any manual involvement. Clean data is not a maintenance task. It is the foundation every other system depends on.

I design and manage automation workflows that move leads and customers through the right sequences without manual follow-up. This covers tagging logic, trigger links, conditional branching, and cross-platform integration across GoHighLevel, Klaviyo, Zapier, and n8n. One example: I engineered a conditional redirect workaround when GoHighLevel could not handle score-based routing natively, bridging Fluent Forms into GHL so the sales pipeline updated automatically. Every workflow is QA-tested before launch.

I manage GoHighLevel end to end: funnels, CRM pipelines, workflows, tagging, and automations. I have built quiz funnels with conditional logic, post-event follow-up splits that automatically separate attendees from no-shows, 48-hour flash sale sequences for warm unconverted leads, and onboarding flows for service businesses. Zero broken automations is the standard I hold every build to.

I design email lifecycle programs that move subscribers from first signup to repeat purchase. One client's store attributed 12% of total revenue to email flows alone, with 27%+ open rates, 4% click rates, and a 23% repeat purchase rate. I work across Klaviyo, Mailchimp, GoHighLevel, and ConvertKit, covering segmentation by behavior and purchase history, automated flows, campaign planning, and deliverability monitoring.

I run end-to-end podcast production and publishing across Megaphone, YouTube, Buzzsprout, and Apple Podcasts. I build content repurposing systems that turn one recorded episode into a full week of platform-specific assets, including titles, thumbnail hooks, captions, clip selections, and guest share kits. For one client, splitting production into two platform-specific versions grew podcast downloads by 20% in three months by removing a single-edit bottleneck that was suppressing listen counts.

I coordinate teams and manage workstreams across Asana, ClickUp, Slack, and Trello. Every system I build comes with documented SOPs so your team can execute without needing me in the loop for every step. For one client, I built three fully documented operating systems that made production executable by a contractor after a single training session.

I build landing pages and lead capture funnels focused on conversion and clean structure: opt-in pages, quiz funnels, booking flows, and thank-you pages. Every funnel connects to CRM and email workflows so each lead is captured, tagged, and followed up automatically. I have maintained 15%+ funnel conversion rates consistently across all builds.

I run multi-platform publishing rhythms across Instagram, Facebook, TikTok, LinkedIn, and YouTube using Vista Social. I track performance and reallocate content formats based on what the data shows is working. One client went from near-zero social infrastructure to 382,540 total impressions and 8,596 new followers across five platforms in 12 months.

I run technical SEO audits using Screaming Frog, assess on-page elements with Yoast, and coordinate fixes with web contractors. For one client, technical SEO remediation achieved approximately 80% improvement in search rankings with only 5 keywords still in decline. I also build and maintain WordPress sites using Elementor Pro, manage redirects, and publish SEO-optimized content.

I build and manage Klaviyo retention systems for Shopify and DTC ecommerce brands: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and replenishment flows, plus campaign management, list segmentation, and Shopify integration. One store I worked on attributed 12% of total revenue to email alone, with a 23% repeat purchase rate driven by retention-focused flow architecture.