SEO & Digital Marketing Specialist

I specialize in Local SEO strategies that drive organic traffic, improve local search visibility, and generate high-quality leads for businesses. My expertise lies in optimizing Google Business Profiles (GBP) and ensuring NAP (Name, Address, Phone number) consistency across all local directories and online platforms, which is critical for local search engine rankings. I have successfully optimized profiles and citations for businesses across various industries, helping them achieve top rankings in local SERPs (Search Engine Results Pages). I conduct thorough keyword research targeting location-based search queries and competitive local keywords, ensuring that the content, meta descriptions, and website structure are optimized for local searches. By building high-quality local citations and backlinks, I enhance a business's online authority and improve its visibility in local search results. Additionally, I monitor Google Analytics and Google Search Console to track the performance of local SEO efforts, adjusting strategies based on data-driven insights to ensure ongoing improvements in rankings, traffic, and conversions. I also implement on-page SEO techniques such as schema markup and localized content creation to further optimize websites for local search intent. My approach to Local SEO is results-driven, focusing on improving a business’s online presence in its local market, increasing brand awareness, and ultimately driving customer engagement and lead generation. I stay updated with the latest trends in local search algorithms and SEO best practices to ensure that my clients remain competitive in their local industries.

I have extensive experience in On-Page SEO optimization, focusing on improving website content, structure, and meta elements to increase search engine rankings and drive organic traffic. I specialize in optimizing meta titles, meta descriptions, header tags (H1, H2, etc.), and URL structures to ensure that web pages are properly indexed and ranked by search engines. My approach involves conducting comprehensive keyword research to target high-value search queries, ensuring that content is aligned with user intent and includes relevant, location-based keywords for maximum visibility. I utilize SEO tools such as AHREFS, SEMrush, Screaming Frog, and Google Search Console to perform thorough audits, identify technical issues, and optimize on-page elements like internal linking, image alt text, and page load speed. I focus on improving website crawlability and indexability, ensuring that each page meets the latest Google algorithm requirements. In addition to technical optimization, I create SEO-optimized content that engages users while enhancing keyword targeting. This includes optimizing existing content as well as crafting new, high-quality content that helps businesses rank for competitive search terms. By improving the user experience (UX) and ensuring that content is both readable and structured properly, I have successfully increased engagement metrics such as dwell time and click-through rates (CTR). My expertise also extends to implementing structured data using schema markup to help search engines better understand the content of web pages, enhancing the chances of featured snippets and rich results. Overall, my On-Page SEO strategies are designed to increase search engine visibility, improve user engagement, and drive organic traffic growth.

I also specialize in conducting comprehensive SEO Analysis, utilizing tools like AHREFS, SEMrush, Google Analytics, and Google Search Console to evaluate website performance and identify key areas for improvement. My approach includes analyzing on-page elements such as meta tags, content optimization, and keyword performance, as well as off-page factors like backlink profiles and domain authority. Through detailed SEO audits, I uncover technical SEO issues, optimize for site speed, and improve mobile-friendliness to ensure websites comply with the latest Google algorithm updates. I also conduct competitor analysis to benchmark performance and identify growth opportunities in organic search rankings. The actionable insights provided in my reports help businesses make data-driven decisions to improve keyword rankings, enhance user experience, and increase organic traffic. My SEO analysis supports the development of long-term SEO strategies that lead to sustainable growth in traffic and lead generation.

I also specialize in Link Building and Backlink Management, focusing on acquiring high-quality, authoritative backlinks to improve domain authority, search engine rankings, and overall SEO performance. My expertise includes conducting comprehensive competitor analysis using tools like AHREFS, SEMrush, and Moz to identify strategic backlink opportunities. I develop and execute targeted outreach campaigns, secure guest post placements, and build local citations to improve a website’s visibility and credibility. I manage and monitor backlink profiles to ensure links are from reputable, high-authority sources, contributing positively to the site's search rankings. My approach includes broken link building, link reclamation, and ensuring optimized anchor text for better keyword targeting. By employing sustainable, white-hat link-building techniques aligned with Google’s Webmaster Guidelines, I help businesses improve their organic search rankings while maintaining a strong online presence. My strategies are designed to drive long-term results, with a focus on increasing referral traffic, boosting domain authority, and improving overall search visibility through consistent, high-quality link acquisition.

I have extensive experience in Content Management, focusing on creating, optimizing, and managing SEO-friendly content to drive organic traffic and improve search engine rankings. My skills include developing content strategies based on thorough keyword research and aligning content with the business’s overall goals. I manage and optimize blog posts, web pages, landing pages, and meta content (meta titles, descriptions) to ensure every piece contributes to SEO performance. Recently, I gained first-hand experience working with Webflow, optimizing content and design for a client, ensuring the content was visually appealing, responsive, and SEO-optimized. I also regularly work with WordPress, Yoast SEO, and RankMath SEO to manage and optimize on-page content for readability, keyword integration, and relevance. My content management process involves content auditing, identifying underperforming pages, implementing internal linking strategies to enhance page authority, and refreshing content to stay relevant. I ensure that all content complies with Google’s algorithm updates and SEO best practices, providing businesses with a competitive edge in search rankings. In addition to management, I excel in content creation, crafting high-quality, engaging content that ranks well for target keywords. I collaborate closely with design and development teams, including Webflow projects, to ensure that content enhances the overall user experience (UX) and increases conversion rates. I track performance through Google Analytics and Search Console, making data-driven adjustments to boost click-through rates (CTR) and engagement. I take pride in managing full content calendars or targeted campaigns, delivering content that is not only optimized for search engines but also drives business growth, improves brand visibility, and engages target audiences effectively.

I have hands-on experience working with WordPress and Elementor, building and optimizing websites to improve SEO performance and user experience (UX). I am proficient in using WordPress for content management, page creation, and implementing on-page SEO techniques such as optimizing meta titles, descriptions, and ensuring keyword-rich content. Additionally, I regularly manage Elementor to create visually appealing, responsive websites that are fully optimized for both desktop and mobile users. My expertise with WordPress and Elementor also extends to integrating SEO plugins such as Yoast SEO and RankMath, allowing me to ensure that the content and structure of the website are aligned with best SEO practices. I regularly optimize page load speed, ensure proper use of header tags (H1, H2), and implement internal linking to improve website crawlability and ranking potential. I’ve successfully managed numerous WordPress sites, enhancing their performance by ensuring that they are optimized for search engines while delivering a seamless user experience. Whether building new pages or optimizing existing content, I ensure that all elements of the website contribute to better organic traffic and conversion rates.

I have hands-on experience in Email Marketing, specializing in creating and managing email campaigns that drive engagement, lead generation, and conversions. Using tools like GoHighLevel, I design automated email sequences tailored to the customer journey, helping businesses nurture leads and retain customers. My expertise includes A/B testing for subject lines and email content, ensuring high open rates and click-through rates (CTR) while improving overall campaign performance. I also focus on optimizing email copy with relevant keywords to align with SEO strategies and boost engagement across channels.

I have hands-on experience managing Google Ads campaigns, focusing on optimizing ad performance to increase click-through rates (CTR) and drive conversions. My expertise includes conducting keyword research, setting up pay-per-click (PPC) campaigns, and creating targeted ad groups that align with business goals. I ensure that ad copies are compelling and optimized for relevant search terms to attract qualified traffic. I utilize Google Ads Manager to monitor ad performance, adjust bids, and fine-tune audience targeting for better ROI. By analyzing performance metrics such as Quality Score, ad position, and cost-per-click (CPC), I help businesses improve their visibility on search engines and achieve better campaign results. My experience extends to running ads across the Google Display Network (GDN) and optimizing landing pages for higher conversion rates.

I have experience managing and optimizing Facebook Ads campaigns, focusing on driving engagement, lead generation, and conversions. My expertise includes setting up ad campaigns within Facebook Ads Manager, creating targeted ad sets, and developing compelling ad creatives that resonate with the target audience. I conduct detailed audience research to ensure the ads are delivered to the most relevant demographics, helping businesses maximize their ad spend. I regularly monitor key performance metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS) to optimize campaigns for better performance. Additionally, I have experience running retargeting campaigns to engage previous visitors and drive higher conversion rates. My work with A/B testing for creatives and ad copy helps in fine-tuning campaigns for optimal results.

I have experience managing PPC campaigns across platforms such as Google Ads and Facebook Ads, with a focus on optimizing ad spend to drive conversions and increase return on investment (ROI). My expertise includes conducting keyword research, creating compelling ad copy, and setting up ad groups tailored to target audiences. I closely monitor key metrics like cost-per-click (CPC), click-through rates (CTR), and conversion rates to fine-tune campaigns for better performance. My goal is to maximize visibility and lead generation while ensuring cost-effective PPC strategies for businesses.

I have experience in Marketing Management, overseeing the development, execution, and optimization of marketing strategies that drive business growth. I specialize in creating integrated campaigns that align SEO, social media, content marketing, and paid advertising efforts to achieve both short-term and long-term marketing goals. My expertise includes managing marketing projects from concept to completion, coordinating cross-functional teams, and ensuring that all campaigns are aligned with the brand’s voice and objectives. I analyze key performance indicators (KPIs), such as conversion rates, ROI, and customer acquisition costs, to refine strategies and improve overall performance. Additionally, I use tools like GoHighLevel, Google Analytics, and CRM platforms to manage leads, track marketing effectiveness, and optimize campaigns for maximum impact. By incorporating SEO best practices and digital marketing techniques, I ensure that marketing initiatives are data-driven and focused on delivering measurable results.

I recently gained first-hand experience using Webflow as a website builder for my last client. I utilized Webflow’s visual development tools to build responsive, SEO-friendly websites that are easy to maintain and customize. I ensured that the websites were optimized for on-page SEO, including meta content, schema markup, and internal linking strategies to improve search engine visibility. Webflow’s design flexibility allowed me to focus on creating a clean, high-performing site that is fully optimized for search engines and user engagement, balancing design aesthetics with SEO requirements.

I have experience in Social Media Marketing, helping businesses enhance their online presence and engage with target audiences across platforms such as Facebook, Instagram, and LinkedIn. My expertise includes developing and implementing social media strategies that support overall SEO efforts by driving organic traffic, building brand authority, and generating backlinks through engaging content and social signals. By integrating SEO best practices into social media campaigns, I ensure that content is optimized for search visibility while also creating social media posts that are keyword-rich and relevant to target audiences. I manage content scheduling, community engagement, and social media advertising to amplify the reach of SEO-optimized content, supporting better rankings and traffic from multiple sources. Additionally, I analyze social media performance metrics using platforms like Facebook Insights, Instagram Analytics, and LinkedIn Analytics to gather insights that inform both social and SEO strategies. By aligning social media marketing with SEO goals, I help businesses improve brand visibility, engagement, and organic search performance.

I have experience using GoHighLevel to manage and automate digital marketing campaigns, particularly for lead generation, client relationship management (CRM), and sales funnels. I utilize GoHighLevel to create and optimize landing pages, set up automated email marketing and SMS campaigns, and track performance metrics to ensure that marketing efforts align with SEO and conversion goals. With GoHighLevel, I streamline the entire customer journey by integrating CRM management, lead tracking, and campaign automation, which helps businesses improve their client follow-ups and increase overall sales. I’ve also used the platform to implement workflow automations for nurturing leads and enhancing client engagement, ensuring a seamless integration between marketing strategies and business growth objectives. By incorporating SEO-driven landing pages and automated funnels, I ensure that both organic and paid traffic are effectively converted into leads and customers, contributing to a complete digital marketing solution.