As a data-driven Amazon PPC Strategist with over seven years of dedicated experience, I specialize in scaling brands to 7- and 8-figure revenues. My career has spanned diverse, elite agency environments where I have managed multi-million-dollar ad spends and developed a 360-degree view of Amazon advertising—from high-volume campaign execution to sophisticated, enterprise-level architecture.
This journey began with my own experience as a Private Label seller, where I learned to tie every advertising dollar directly to bottom-line profit. Having honed my skills across complex, multi-client portfolios, I am now seeking to dedicate my expertise to a single, quality-focused brand. My goal is to drive substantial, long-term growth by taking strategic ownership and becoming an integrated, high-value member of your team.
Skills & Services Offered
Full-Funnel PPC Management: Expert architect of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Advanced Growth Strategy: Engineering sophisticated structures to increase New-to-Brand (NTB) customer acquisition by over 30%.
Profit-Driven Optimization: Optimizing beyond ACOS by analyzing break-even data and profit margins to ensure bid strategies align with true profitability.
Budget & Bid Governance: Meticulously managing budgets exceeding $1M monthly to consistently improve TACOS by an average of 15%.
Keyword Intelligence: Conducting in-depth root word analysis and localized research to capitalize on untapped optimization opportunities.
Marketplace Expansion: Successfully leading expansion into EU marketplaces (UK, DE, FR, IT, ES).
Data-Actionable Reporting: Translating complex performance data into actionable strategic insights using advanced Excel modeling.
SOP Development: Creating institutional Standard Operating Procedures for campaign builds to drive systemic efficiency.
Technical Proficiencies
Amazon Ecosystem: Amazon Ads Console, Seller Central.
PPC & Analytics Stack: Helium 10, DeepDive, Xnurta, Sellerboard, Scaleinsights, Kapoq, Ad Badger, Perpetua, and Pacvue.
Work Experience
Independent Amazon PPC Strategist | Remote (November 2022 – Present)
Lead advertising strategy for a select portfolio of high-growth brands, managing a combined monthly ad spend of $1M+.
Improved Total Advertising Cost of Sales (TACOS) by an average of 15% through meticulous budget allocation and profitability modeling.
Engineered full-funnel structures that increased New-to-Brand (NTB) acquisition by more than 30%.
Leveraged Perpetua and Pacvue to align bid strategies with pure profit goals, moving the brand focus beyond vanity metrics.
Amazon PPC Specialist | Canopy Management LLC (April 2022 – October 2022)
Managed PPC campaigns for elite 8-9 figure sellers within a framework of highly advanced, enterprise-level SOPs.
Exceeded aggressive ACOS and ROAS targets by 10-15% through precision KPI tracking and adjustment.
Executed complex account strategies including dynamic bidding, dayparting, and advanced brand defense tactics.
Amazon PPC Campaign Manager | Ad Badger LLC (January 2021 – February 2022)
Built sophisticated PPC "game plans" for high-scale clients, focusing on data-driven strategy and long-term moat building.
Scaled client accounts through methodical A/B testing and in-depth root word analysis.
Translated complex data into high-level executive insights to align advertising with broader business objectives.
Amazon Campaign Manager | My Amazon Guy (January 2020 – January 2021)
Managed the end-to-end launch process for over 40+ accounts, securing Top-of-Search placements within the first 60 days.
Developed internal SOPs for campaign creation and research that increased team operational efficiency by 25%.
Amazon Private Label Seller (Owner) (December 2017 – December 2019)
Launched and scaled a proprietary Private Label brand, taking direct ownership of P&L, sourcing, and full-scale operations.
Mastered foundational PPC by managing my own capital, learning firsthand how to connect every ad dollar to the "Treasury" (Bottom-line profit).
“It definitely helped transform my business and take a significant load off for me.”
Samori Coles
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