Current Employment Status:
Hired Full Time on Jul 8, 2022
Hired Full Time on Nov 7, 2024
Experienced YouTube Project Manager with over 6 years of experience in managing teams of video editors, creatives, and content writers. Skilled in creating and executing content strategies that drive channel growth, engagement, and monetization. Proven track record in optimizing video performance across multiple channels, coordinating with clients to align brand vision, and leveraging analytics to guide successful content strategies.
I have extensive experience in B2B marketing, helping Fortune 500 tech companies in the Asia Pacific region grow their market share. This includes acquiring new partners, building strong relationships with them, and tracking their performance. I manage the entire partner onboarding process, from identifying sales opportunities to final implementation. Additionally, I collaborate with my team to develop and implement innovative business development strategies.
Experience: 5 - 10 years
Over the course of 5 to 10 years, my journey in social media marketing has been marked by versatility and adaptability across various niche channels. Beginning with fundamental platforms like Facebook and Twitter, I swiftly transitioned to emerging spaces such as Instagram, Snapchat, and TikTok, recognizing the shifting preferences of diverse audiences. My strategies evolved alongside changes in algorithms and advertising policies, ensuring consistent organic reach and optimal ROI through a blend of paid, earned, and owned media. Beyond content creation, I prioritized community management, fostering meaningful interactions and cultivating brand advocates through proactive engagement and crisis resolution. Moreover, I embraced the transformative potential of emerging technologies like augmented reality and social commerce, staying ahead of trends to drive sustainable growth for businesses. Through data-driven insights and continuous experimentation, I refined my approach to social media marketing, leveraging the power of storytelling and visual content to forge lasting connections with audiences. In essence, my experience embodies a commitment to innovation, creativity, and audience-centricity, positioning brands for success in an ever-evolving digital landscape.
Experience: 5 - 10 years
With 5 to 10 years under my belt in YouTube marketing, I've become pretty good at whipping up strategies that fit like a glove for all sorts of business goals. Whether it's racking up subscribers, getting that view count soaring or snagging some leads, I've got a knack for it. I've got a solid history of creating videos that just click with the folks we're trying to reach. You know, the kind that grabs attention and keeps them coming back for more. It's all about making sure our content stands out and keeps the conversation buzzing.
Experience: 2 - 5 years
In my 2 to 5 years of experience in email marketing, I've been deeply immersed in crafting targeted campaigns aimed at lead generation and driving website traffic. Leveraging a combination of segmentation, automation, and compelling content, I've developed strategies to capture the attention of potential leads and guide them towards conversion. Through meticulous audience analysis and personalized messaging, I've optimized email content to resonate with specific segments of the target audience, nurturing leads through each stage of the buyer's journey. Furthermore, I've implemented innovative techniques such as drip campaigns, lead magnets, and A/B testing to continuously refine and optimize campaign performance. By closely monitoring metrics such as open rates, click-through rates, and conversion rates, I've gained valuable insights into audience preferences and behaviors, allowing me to iterate on strategies and drive incremental improvements over time. Ultimately, my approach to email marketing has been centered around delivering tangible results, generating quality leads, and driving meaningful traffic to websites, thereby contributing to the growth and success of businesses in a competitive digital landscape.
Experience: 2 - 5 years
In my 2 to 5 years of experience in Facebook marketing, I've navigated through the platform's dynamic ecosystem, continually adapting to its evolving features and algorithms. Beginning with a solid understanding of its advertising tools, I've crafted targeted campaigns that align with diverse business objectives, whether it's driving conversions, boosting brand awareness, or engaging with a specific audience segment. Through meticulous audience segmentation and creative optimization, I've optimized ad performance, maximizing return on investment and driving tangible results for clients. Moreover, I've prioritized the cultivation of meaningful relationships with audiences through authentic content and proactive community management. By leveraging compelling visuals, interactive elements, and timely responses, I've fostered engagement and built brand loyalty. Continuously monitoring performance metrics and leveraging data-driven insights, I've refined strategies to adapt to changing trends and ensure sustained growth in a competitive digital landscape. Overall, my tenure in Facebook marketing has been marked by strategic thinking, adaptability, and a commitment to driving measurable business impact.
Experience: 5 - 10 years
Over the past 5 to 10 years, my journey in video editing has been a testament to the transformative power of visual storytelling and technical proficiency. Beginning with a passion for crafting compelling narratives through film, I've honed my skills in various editing software and techniques, evolving alongside advancements in technology and industry standards. From basic cuts and transitions to advanced effects and color grading, I've embraced the creative process, pushing the boundaries of what's possible to deliver visually stunning and emotionally resonant content. Moreover, I've cultivated a keen eye for detail and a deep understanding of storytelling principles, allowing me to breathe life into raw footage and shape it into impactful narratives. Whether it's for corporate clients, independent filmmakers, or digital content creators, I've approached each project with dedication and creativity, striving to exceed expectations and evoke powerful emotions in audiences. With each project, I've not only refined my technical expertise but also developed a nuanced understanding of pacing, rhythm, and visual language, positioning me as a trusted collaborator in the realm of video production.
Experience: 1 - 2 years
“It definitely helped transform my business and take a significant load off for me.”
Samori Coles
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