Principal-level Web Developer with over a decade of experience leading web platform architecture and modernization initiatives. I design and evolve scalable WordPress and Webflow ecosystems, implement advanced Elementor frameworks, and build reusable component systems that support high-traffic and multi-site environments.
My focus extends beyond development into platform governance, performance engineering, technical SEO architecture, and long-term CMS strategy. I’ve led re-platforming initiatives, reduced technical debt through structured front-end standards, and improved deployment efficiency through streamlined workflows and scalable architecture decisions.
My portfolio includes enterprise platforms, conversion-driven landing infrastructures, and structured CMS environments built to support content scalability and measurable business growth.
Experience: 10+ years
Led development and maintenance of new business portfolio websites, initially built with WordPress (Elementor) and later modernized its front-end with Vue.js to improve performance and long-term maintainability. Built and evolved the company’s e-commerce platform, transitioning the frontend from Elementor to Vue.js while continuing to use WordPress as the backend, enabling a more responsive user experience without disrupting existing content and operations.
Experience: 5 - 10 years
Built and maintained 2 e-commerce websites using Shopify and WordPress WooCommerce, managing multiple domains that shared a single product catalog while maintaining consistent branding. Designed and reused 10+ website templates across multiple sites, improving visual consistency and reducing development and content update time by 30%. Managed website deployments, domain registration, DNS configuration, and hosting using GoDaddy and Shopify, supporting 99%+ uptime and smooth site launches.
Experience: 5 - 10 years
Led development and maintenance of new business portfolio websites, initially built with WordPress (Elementor) and later modernized its front-end with Vue.js to improve performance and long-term maintainability. Owned the full website deployment lifecycle, including domain management, DNS configuration, and cloud hosting on DigitalOcean, ensuring reliable uptime and smooth production releases.
Experience: 5 - 10 years
Designed, built, and maintained BIRCAS-compliant forms and reports used for 100% of required tax filings, supporting finance teams during monthly and annual reporting cycles. Created and optimized 30+ advanced Saved Searches across customers, sales, inventory, and financial data, extending NetSuite reporting beyond standard reports and supporting real-time monitoring for multiple departments.
Designed, developed, and deployed 20+ SuiteScript (2.x) automations for client workflows, approvals, and validations, reducing manual processing time by 25%+. Led end-to-end delivery of NetSuite customizations across multiple client projects, from requirements and design through deployment and post-release support. Served as the technical owner and escalation point for NetSuite scripts, searches, workflows, and reports, resolving complex issues and reducing turnaround time for high-impact requests by 30%.
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