Out-of-Home (OOH) Media Management: Overseeing prime structural billboard assets across Metro Manila and Southern Luzon, navigating local government (LGU) regulatory compliance, and driving corporate partnerships to monetize physical advertising spaces. • Agency Leadership & ATL/BTL Execution: Directing integrated marketing campaigns, translating unstructured client goals into actionable creative briefs, and managing media, events, and collateral activations. • Strategic Media Partnerships: Forging and maintaining high-value relationships with top advertising agencies (e.g., Outcomm, Astro Advertising, SAMI) to scale market footprint and secure enterprise contracts. • Creative Asset Production: Leveraging modern AI (ChatGPT, Gemini, Claude) and digital design platforms (Canva, Photoshop, CapCut) to rapidly generate compelling visual pitch decks, capability statements, and promotional materials.

B2B Demand Generation & CRM: Building systematic lead pipelines to capture and route qualified prospects from digital campaigns, website traffic, and industry symposiums directly to the sales force. • Multi-Channel Strategy: Directing integrated ATL and BTL campaigns, social media management, and corporate events to maximize brand visibility across the energy, manufacturing, and built-environment sectors. • Content Strategy & Brand Guardianship: Translating complex technical and engineering capabilities into highly tailored B2B capability statements, proposals, and multimedia assets. • AI-Driven Marketing Operations: Leveraging modern AI tools (ChatGPT, Gemini, Claude) and creative software (Canva, CapCut) to rapidly scale content production and optimize go-to-market performance.

As a Commercial Executive, I specialize in end-to-end business development, transforming strategic market opportunities into highly profitable enterprise partnerships. From steering international channel development across the ASEAN region for Pilipinas Shell to structuring lucrative joint ventures and outdoor asset contracts at Phoenix Petroleum and TAV, my focus is on driving sustainable B2B revenue growth through rigorous CRM pipeline management, multi-channel lead generation, and executive-level negotiation.