I built my foundation working for AT&T, Telus, Microsoft, and Uber—roles that strengthened my communication, clarity, and ability to understand people. After transitioning to Springfund LLC and moving into digital operations, I found my path toward creative work. At Handylink LLC, I developed as a video editor specializing in Meta ad creatives. I produced performance-driven videos, crafted hooks, and optimized content for engagement and conversions. That experience allowed me to combine my communication background with creative storytelling—making me effective at creating content that connects and performs.
Experience: 6 months - 1 year
During my time at Handylink LLC, I worked as a Video Editor focused on Meta (Facebook) Ads, creating high-performing short-form videos designed to capture attention fast and drive conversions. I collaborated closely with our media buying team, so I learned not just editing—but also how ads work, how to structure creatives for better results, and how to adapt content based on performance. My role included editing product videos, service promos, client testimonials, before-and-after videos, and scroll-stopping hooks specifically tailored for Meta Ads. I made sure each video followed best practices like strong hooks, clear value, branding, and strong CTAs. This experience helped me understand how creative affects ad performance and why certain videos convert better than others.
Experience: 1 - 2 years
Technical Support Representative at AT&T – Assisted customers with troubleshooting TV, phone, and internet issues, ensuring fast and effective resolutions over the phone.
Experience: 2 - 5 years
Fraud Analyst at Uber – Monitored transactions, identified suspicious activity, and conducted investigations to detect and prevent fraud, ensuring platform integrity and user safety.
Experience: Less than 6 months
Loan Underwriter at SPRING FUND LLC – Reviewed merchant funding applications, assessed credit risk, and analyzed financial documents to support lending decisions for small businesses.
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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