Business Intelligence (BI) Analyst | Looker Studio & GA4

For the past 5 years, I have specialized in Marketing Analytics, managing and optimizing paid advertising campaigns with a focus on Google Ads performance tracking, lead attribution, and ROI analysis. My role involved designing and monitoring dashboards, interpreting complex data sets, and translating insights into actionable strategies that consistently improved campaign efficiency and reduced wasted spend. I am adept at data integrity checks, conversion tracking, and audience segmentation, ensuring that every marketing decision is backed by accurate, measurable results.

With 10 years of hands‑on expertise, I excel at building automated spreadsheets, advanced formulas, and data‑driven dashboards that streamline workflows and improve accuracy. Skilled in data extraction, conversion, and visualization, I create scalable solutions that save time and empower smarter decision‑making.

Experienced in building executive‑ready dashboards that turn complex data into clear insights. Skilled at creating automated reports, KPI tracking, and branded visualizations to support smarter decision‑making and measurable growth.

I specialize in deploying proven, high-performing campaign frameworks customized for specific niches, ensuring every build is optimized for accurate audience and demographic targeting. I also Implement landing page alignment and UTM tracking to create a stable, launch-ready system for efficient lead capture and conversion tracking

I specialize in the architectural phase of Google Ads. My expertise lies in building, auditing, and initial optimization of accounts—setting the strategic groundwork (targeting, structure, and creative) before handing off to day-to-day media buyers. I ensure every campaign is 'launch-ready' and built for maximum ROI.

Led the complete lifecycle of ISO 9001:2015 QMS Certification, driving continuous process improvements from initial implementation to successful annual audits and regulatory compliance.