Digital Marketing | Social Media Marketing Specialist

• Crafting Engaging Content: Develop captivating and relevant content tailored to each social media platform's unique audience. • Content Calendar Management: Create and maintain a detailed content calendar to ensure consistent and timely posts, aligning with marketing campaigns and brand voice.

• Creative Visual Design: Use Adobe Photoshop, Illustrator, and Canva to design striking visuals that captivate audiences and effectively convey brand messages. • Brand Compliance: Ensure all graphics adhere to brand guidelines, maintaining a cohesive and professional visual identity.

• Advanced Video Editing Skills: Expertise using Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve to produce professional-quality videos. • Platform-Specific Video Production: Tailor short-form videos for platforms like Instagram, TikTok, and YouTube, incorporating formatting, effects, and audio adjustments to optimize viewer engagement.

• Comprehensive Campaign Planning: Design, execute, and manage social media advertising campaigns on platforms like Facebook Ads Manager, ensuring alignment with overall marketing goals. • Performance Optimization: Monitor campaign performance, making data-driven adjustments to maximize ROI and achieve campaign objectives.

SEO Integration: Embed SEO best practices into content creation to boost discoverability and drive organic traffic. Keyword Optimization: Effectively incorporate targeted keywords in posts, captions, and video descriptions to enhance search engine rankings and content visibility.

• Data-driven insights: Use advanced analytics tools to track and analyze the performance of social media campaigns and individual posts. • Strategic Adjustments: Interpret data to make informed decisions, optimizing future content and campaigns based on performance metrics and audience insights.

• Strategic Planning: Develop and implement comprehensive social media strategies that increase brand visibility, engagement, and follower growth. • Algorithm Mastery: Stay updated with platform algorithm changes and best practices to enhance content reach and impact, leveraging insights to adapt strategies dynamically.

• Persuasive Writing: Craft compelling and persuasive copy for social media posts, advertisements, and other marketing materials. • Tone Adaptation: Tailor the tone and style of copy to resonate with different platforms and target audiences, maintaining a consistent brand voice.

• Active Engagement: Proactively engage with followers, responding to comments, messages, and mentions in a timely and brand-appropriate manner. • Community Building: Foster a loyal online community by creating interactive and engaging content that encourages user participation and brand advocacy.

• Cross-functional coordination: Collaborate with various teams, including marketing, design, and product, to ensure seamless execution of social media projects. • Multitasking Efficiency: Manage multiple projects simultaneously, from initial concept to final execution, ensuring all deadlines are met.

• Social Media Management Tools: Proficient in using tools like Hootsuite, Buffer, and Sprout Social for scheduling, managing, and analyzing social media content. • Performance Tracking: Skilled in leveraging content scheduling tools and analytics platforms to track engagement, measure success, and refine strategies for better results.