I'm Michael, an Executive Virtual Assistant with nearly 4 years of experience helping real estate professionals, business coaches, and digital brands run smoother through better systems.
GoHighLevel is where I spend most of my time. I build CRM pipelines, automations,
In real estate, I've handled listing campaigns, MLS related tasks, newsletters, and lead nurturing workflows for US based agents and teams. On the marketing automation side, I recently supported a North American conference marketing operation, building
I'm detail oriented and proactive. I don't just maintain systems, I look for what's broken or inefficient and fix it before anyone has to ask.
If you need someone who understands both the marketing and the systems behind it, let's talk.
I have almost 4 years of hands on experience managing and optimizing CRM systems for real estate teams and service based businesses. My work includes pipeline setup, lead tracking, automation workflows, tagging systems, contact segmentation, and performance reporting. I specialize in building structured sales pipelines, implementing email and SMS follow up sequences, and improving lead response time through automation. I also create SOPs and dashboards to ensure CRM processes remain organized and scalable. My goal when working inside a CRM is to reduce manual tasks, improve visibility across the pipeline, and increase conversion efficiency.
Experience: 1 - 2 years
Hands on experience setting up and managing GoHighLevel for real estate teams. I build pipelines for buyer and seller leads, automate follow up sequences via email and SMS, set up tagging systems, appointment workflows, and lead routing. I focus on improving response time and increasing conversion from inquiry to appointment.
Experience: Less than 6 months
Hands on experience building landing pages, funnels, pipelines, snapshots, and automation workflows inside GoHighLevel. I create structured onboarding systems, automated follow ups using email and SMS, tagging logic, and pipeline tracking to improve lead conversion and client retention.
Experience: 2 - 5 years
Creation and management of email campaigns, automated nurture sequences, and broadcast messaging. Focused on engagement, segmentation, and improving open and response rates.
Experience: 2 - 5 years
Design and implementation of automated email and SMS workflows for lead nurturing and client onboarding. I focus on reducing manual follow ups while improving response rates and overall conversion performance through structured automation sequences.
Experience: 1 - 2 years
Supported real estate teams with CRM management, lead coordination, pipeline updates, listing support, automation setup, and marketing assistance. Experienced in maintaining organized databases and improving follow up systems for buyer and seller leads.
Experience: 2 - 5 years
Managed internal workflows, documentation systems, and task coordination using structured dashboards and SOPs. Comfortable working independently while maintaining clear communication with team members and leadership.
Experience: 2 - 5 years
Built organized dashboards for task management, CRM tracking, performance reporting, and process documentation. I create clear systems that improve visibility and team efficiency.
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