AMAZON PPC SKILLS:
>> Deep understanding of Amazon's advertising platform and KPIs (ACOS, TACOS,
ROAS, CTR, CVR, CPC)
>> PPC strategies that align with business goals.
>> Product Launching and Ranking Strategies
>> Different keyword research tools and strategies.
>> Competitor analysis
>> Campaign optimization via Bulkfile and advertising console
>> Interpret and analyze performance of different type of Amazon advertising reports (Business Report, Advertised Product Report (APR), Placement Report (PR), Search Term Report (STR), Search Query Performance Report (SQPR), Campaign Manager Report)
>> Reviewing STR to reduce wasted Ad spend
>> Harvest performing search terms and ASIN targets from STR
>> Troubleshooting PPC campaign issues
>> Product listing retail readiness checks
>> Audit Amazon PPC accounts via Looker Studio
>> Create reporting dashboard via Looker Studio
>> Data visualization via Looker Studio
TOOLS:
>> Helium 10
>> Keepa
>> Google Looker Studio (Data Studio)
>> MS Excel
>> Google Sheets
>> Amazon Seller Central
>> Amazon Advertising Console
CERTIFICATIONS:
>> Certified by Amazon Ads Academy, an official certification from Amazon
>> Certified by FPPCM, an Amazon PPC course
>> Certified by Amazenation, an Amazon Seller VA Masterclass
Experience: 1 - 2 years
Experience: 1 - 2 years
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