Google Ads Specialist | PPC Expert | E-Commerce | Conversion Tracking | GA4 | GT

Experienced in setting up and managing Google Tag Manager containers. Proficient in creating tags, triggers, and variables for tracking conversion actions, events, and remarketing pixels (Google Ads, Meta, etc.).

Certified Google Ads Specialist with experience managing Search, Display, Performance Max (PMAX), Video, and Shopping campaigns. Skilled in keyword research, bid strategy optimization, A/B ad testing, audience targeting, and conversion tracking setup. Certifications: Google Ads Search, Display, Video, Analytics, and Shopping.

Experienced in building custom Looker Studio (formerly Google Data Studio) dashboards to visualize Google Ads, GA4, and Search Console data. Skilled in creating automated client-facing performance reports.

Experienced in digital marketing concepts including paid advertising, audience segmentation, funnel strategy, and campaign analytics. Knowledgeable in both B2B and B2C marketing approaches.

Skilled in conducting keyword research for Google Ads campaigns using Google Keyword Planner, identifying high-intent keywords, analyzing search volume, competition, and CPC to optimize ad targeting and budget allocation.

Experienced in generating qualified leads through Google Ads campaigns, landing page optimization, and conversion tracking. Skilled in setting up lead tracking pixels and optimizing campaigns to lower cost-per-lead (CPL).

Skilled in analyzing competitor Google Ads strategies including ad copy, keywords, landing pages, and bidding. Uses tools and insights to identify opportunities and craft more effective campaigns for clients.

Familiar with CRM tools for tracking client interactions, managing pipelines, and organizing leads. Experienced in integrating CRM data with Google Analytics and Google Ads for better audience targeting.

Google Analytics 4 (GA4) Certified. Experienced in setting up GA4 properties, configuring data streams, creating custom events, building audiences, and generating reports to track website performance and user behavior.

Experienced in end-to-end ads management across Google Ads platforms, including campaign setup, audience targeting, budget management, performance monitoring, and ongoing optimization to maximize ROI.

Proficient in Google Sheets for creating reporting dashboards, tracking ad performance metrics, data analysis, and building automated reports connected to Google Ads and Analytics data.