Video Editor | Creative Strategist | Creative Team Lead
Performance-Driven Video Advertising & Direct-Response Video CreativeHi, I’m
I develop data-backed concepts, hooks, and scripts that speak directly to audience pain points, increasing retention, engagement, and conversions. My process starts with why the ad should work, not just how it should look.Direct Response Editing That Converts
I apply proven DR frameworks—pacing, pattern interrupts, emotional beats, and CTA placement—to create videos optimized for Meta
I analyze key metrics such as hook rate, CTR, retention, and ROAS to refine creatives, scale winners, and continuously improve performance.Marketing-Aligned Storytelling
Every frame serves a purpose. I structure videos to align with brand goals—whether that’s sales, lead generation, or trust-building—using storytelling that feels human, relatable, and intentional.Leadership & Workflow Ownership
As a Creative Team Lead, I’ve managed editors, overseen quality control, and built efficient systems for feedback, asset organization, and revisions—ensuring smooth execution from concept to delivery.Core Skills & Expertise• Creative Concepting & Storyboarding
• Hook & CTA Optimization
• Direct Response & UGC Ad Editing
• Video Sales Letters (VSLs)
• Script Consultation & Copywriting Support
• Performance & Creative Analysis
• Team Collaboration & Creative LeadershipTools:
Premiere Pro, After Effects, CapCut, Canva,
Video Editor | Creative Strategist | Creative Team Lead???? Resume:
(+63)
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 2 - 5 years
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