ActiveCampaign Specialist / Project Manager

I have over 5 years of experience as an Email Automation Specialist, working with a digital marketing agency based in Australia. During that time, I specialized in setting up advanced marketing automations in ActiveCampaign for clients in various industries—including finance, e-commerce, coaching, and real estate. My role involved integrating platforms, managing customer journeys, and optimizing campaigns to convert leads into paying customers. I'm also skilled in managing course platforms, website integrations, and providing technical and customer support to ensure seamless operations.

I lead a multidisciplinary team of writers, designers, and email marketers to execute high-impact digital campaigns, ensuring timely delivery and exceptional quality. I specialize in marketing automation using tools like ActiveCampaign, streamline project workflows, and collaborate with web teams to build conversion-focused websites. By aligning strategy with performance data, I continuously optimize processes, enhance client satisfaction, and keep our services at the forefront of industry trends.

Led the management of multiple YouTube channels, directing a team of video editors, voice-over artists, and scriptwriters to deliver high-quality, engaging content. Developed data-driven content strategies to boost subscriber growth and viewer retention, while overseeing production timelines to ensure consistent publishing. Analyzed channel performance metrics to refine creative direction and maximize reach. Collaborated with marketing teams to align YouTube content with broader campaign objectives and ensured full compliance with platform policies and industry best practices.