SEO CONTENT & LOCAL SEO SPECIALIST | GBP Optimization

I help home service and local businesses improve their visibility in Google Search and Google Maps through Local SEO strategies focused on rankings, traffic, and lead generation. My experience includes Google Business Profile optimization, citation management, service-area SEO, local keyword research, competitor analysis, service + location page optimization, and Local Pack ranking improvements for contractors, restoration companies, deck builders, remodeling companies, and other service businesses across U.S. markets.

Skilled in on-page SEO optimization including title tags, meta descriptions, heading structure, keyword placement, internal linking, image alt text optimization, and search intent alignment. I focus on improving organic rankings while also increasing user engagement and conversions.

I create SEO-focused content designed to rank and convert. My experience includes writing and optimizing service pages, city pages, landing pages, blogs, and supporting content aligned with search intent and local keywords. I structure content using proper H1-H3 hierarchy, internal linking, metadata optimization, and conversion-focused copywriting to improve rankings and generate qualified leads.

Experienced in conducting keyword research using Ahrefs, SEMrush, Google Keyword Planner, and Surfer SEO to identify high-intent keywords, local search opportunities, content gaps, and competitor weaknesses. I use keyword research to build SEO content strategies and service/location page structures.

Handled citation audits, cleanup, and consistency checks for local businesses across multiple directories and platforms. Experienced in identifying duplicate listings, incorrect NAP information, unclaimed profiles, and improving local trust signals through accurate business listings.

I create clear and engaging website copy designed to attract, inform, and convert visitors into customers. This includes writing homepage content, service pages, landing pages, and SEO-optimized copy that aligns with brand messaging and target audience intent. I focus on combining persuasive writing with SEO best practices to improve both search visibility and conversion rates.

I use Ahrefs to conduct keyword research, analyze competitor strategies, and evaluate backlink profiles. It helps me identify link-building opportunities, track keyword rankings, and discover content gaps for SEO improvement. I also use it to monitor domain authority growth and measure the impact of off-page SEO campaigns for better organic performance.

I have experience in off-page SEO, focusing on building high-quality backlinks, managing outreach campaigns, and improving website authority. I also handle local SEO through citations and Google Business Profile optimization. Using tools like Ahrefs and SEMrush, I identify link opportunities and monitor backlink performance to improve rankings and organic visibility.

I use SEMrush to conduct keyword research, track search rankings, and analyze competitor SEO strategies. It helps me identify high-value keywords, audit websites for SEO issues, and find content and backlink opportunities. I also use SEMrush reports to monitor performance and improve overall organic visibility and traffic growth.

I conduct in-depth SEO analysis to evaluate website performance, identify ranking issues, and uncover opportunities for organic growth. This includes auditing technical SEO, on-page elements, keyword rankings, and backlink profiles. Using tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog, I analyze traffic patterns, competitor strategies, and content gaps to develop actionable SEO recommendations that improve visibility and search rankings.

I manage keyword ranking performance by tracking search positions, analyzing fluctuations, and implementing strategies to improve visibility on search engines. This includes monitoring target keywords, optimizing on-page content, strengthening backlinks, and adjusting SEO strategies based on performance data. Using tools like Google Search Console, Ahrefs, and SEMrush, I ensure consistent ranking improvements and sustained organic growth.

I manage SEO projects by organizing tasks, setting timelines, and ensuring smooth execution of deliverables from start to finish. This includes coordinating SEO activities such as audits, keyword research, content optimization, and link building while tracking progress and deadlines. I also create Standard Operating Procedures (SOPs) to streamline workflows and ensure consistency in execution. I use project management tools like ClickUp, Trello, and Asana to maintain efficiency, prioritize tasks, and deliver consistent results aligned with client goals.

Focused on SEO strategies that generate qualified leads rather than just increasing traffic. My work helps businesses improve inbound calls, quote requests, and organic conversions through local SEO, optimized service pages, and search intent-focused content strategies.

I use Google Search Console to monitor website performance in search results, track keyword rankings, and analyze click-through rates and impressions. I identify indexing issues, crawl errors, and page performance problems to improve overall visibility. I also use it to evaluate top-performing pages and optimize content based on real search query data for better organic growth.

I use Google Search Central guidelines to ensure websites follow SEO best practices for indexing, crawling, and ranking. This includes optimizing site structure, improving page experience, and implementing technical SEO recommendations aligned with Google’s standards. I apply these best practices to improve search visibility, ensure proper indexing, and support long-term organic growth.