Client Success, Marketing & Social Media Virtual Assistant

Growth Opportunity:
This position begins at 15 hours per week and is designed to grow with our business. Successful candidates will have opportunities to increase hours, compensation, responsibilities, and advance into a Client Success & Marketing Coordinator role.

Performance Reviews:

90-Day Performance Review
Annual Compensation Review
Opportunity for increased hours and leadership responsibilities

About Hounds Town
Hounds Town Atlanta Smyrna is more than a dog daycare—we’re a community of dog lovers committed to providing exceptional care for every pup and outstanding service for every pet parent.

We’re looking for someone who wants more than a typical Virtual Assistant role. We want a proactive professional who enjoys building relationships, improving customer experiences, supporting marketing initiatives, and helping grow a business.

If you’re looking for a long-term opportunity where your contributions truly matter, we’d love to meet you.

Your Mission
Help create exceptional customer experiences that lead to:

Increased memberships
More loyal customers
More Google Reviews
Higher customer retention
Better communication
Stronger community engagement
Continued business growth
Responsibilities
Client Success & Customer Service
Respond professionally to customer emails and inquiries
Follow up with prospective customers
Conduct customer retention and reactivation calls
Introduce and educate customers about daycare and spa memberships
Convert inquiries into memberships whenever appropriate
Encourage satisfied customers to leave Google Reviews
Record customer interactions within the CRM
Build lasting relationships with pet parents
CRM & Administrative Support
Upload and manage vaccination records
Verify vaccination compliance
Maintain accurate customer and pet profiles
Perform data entry with exceptional accuracy
Generate operational reports
Maintain organized digital files
Assist with administrative projects
Marketing & Communications

Email Marketing
Create and schedule campaigns using Mailchimp, Constant Contact, or similar platforms
Build and segment customer email lists
Create newsletters and promotional campaigns
Track campaign performance
Direct Mail Marketing
Prepare customer mailing lists
Export customer databases into CSV and Excel files
Clean and verify mailing data
Perform mail merges
Upload mailing lists to direct mail vendors
Coordinate postcard, flyer, and promotional mail campaigns
Membership Growth
Support business growth by:

Following up on customer inquiries
Educating customers on membership benefits
Promoting Spa Club memberships
Promoting Unlimited Daycare memberships
Re-engaging inactive customers
Identifying opportunities to increase customer lifetime value
Business Development
Research referral partners
Build prospect lists
Support outreach campaigns
Identify local partnership opportunities
Future Growth Responsibilities

As our business grows, you’ll have the opportunity to take ownership of our digital marketing efforts.

Responsibilities may include:

Managing Facebook and Instagram Business Pages
Using Meta Business Suite
Scheduling and publishing social media content
Creating graphics with Canva
Assisting with Reels and short-form videos
Monitoring comments and customer engagement
Supporting Meta advertising campaigns
Coordinating seasonal promotions
Growing our online community and brand awareness

Qualifications
Required
Minimum two years of experience in a Virtual Assistant, Customer Success, Customer Service, Administrative, or Marketing Support role
CRM experience (Gingr, DaySmart, HubSpot, Salesforce, or similar)
Experience with Mailchimp, Constant Contact, or similar email marketing platforms
Experience preparing CSV files for bulk email and direct mail campaigns
Strong Microsoft Excel and Google Sheets skills
Experience with Mail Merge
Excellent written and spoken English
Professional phone presence
Comfortable making outbound customer calls
Strong organizational and time management skills
Ability to work independently and proactively solve problems
Preferred
Canva
Meta Business Suite

Facebook Business Manager
Instagram Business Tools
Social media scheduling platforms
Basic photo and video editing
Customer retention or inside sales experience
Pet care, veterinary, hospitality, or service industry experience
Experience using AI tools such as ChatGPT to draft emails, newsletters, customer communications, and social media content
Performance Bonus Program
In addition to hourly compensation, you’ll have the opportunity to earn monthly bonuses based on measurable performance.

Membership Bonuses
For memberships generated through your outreach, follow-up, or customer success efforts:

Townie Care Spa Club Membership: $5 Bonus
Weekday Unlimited Daycare Membership: $15 Bonus
VIP Unlimited Daycare Membership: $20 Bonus
(Membership must be activated with valid payment.)

Additional Monthly Performance Bonuses
Bonus opportunities may include:

Growth in Google Reviews
Spa Club Membership enrollments
Daycare Membership enrollments
Customer retention and reactivation
CRM accuracy
Social media growth and engagement (as responsibilities expand)
Consistent, exceptional customer service
Key Performance Indicators (KPIs)

Success in this role will be measured by:

CRM accuracy
Vaccination record compliance
Customer response times
Membership enrollments
Spa Club membership growth
Customer retention and reactivation
Lead follow-up completion
Number of new Google Reviews

Email campaign execution
Direct mail campaign execution
Accurate mailing list management
Social media growth (as responsibilities expand)
Overall professionalism, reliability, and initiative

Why Join Our Team?
At Hounds Town Atlanta Smyrna, you’ll become an important part of a growing business where your work directly impacts our customers, our pups, and our continued success.

We’re looking for someone who wants to build a long-term career—not just complete tasks. If you enjoy creating exceptional customer experiences, supporting marketing initiatives, and helping a business grow, this is the opportunity for you.

Application Requirements
To be considered, applicants must submit:

Current Resume
1–2 minute video introduction answering:
Tell us about yourself.
Describe your customer service and CRM experience.
Tell us about your experience with Mailchimp, Constant Contact, or similar platforms.
Describe your experience preparing CSV files, mail merges, and direct mail campaigns.
Tell us about your experience with Canva, Meta Business Suite, or social media management.
Share an example of how you’ve improved customer satisfaction, increased sales, generated positive reviews, or retained customers.
Explain why you’d like to grow with Hounds Town Atlanta Smyrna.

Applications submitted without both a resume and video introduction will not be considered.