I am a Paid Media Specialist focused on performance marketing for service-based businesses, working in an agency-style environment where I support the execution and optimization of paid advertising campaigns.
My primary focus is managing and improving campaigns across Google Ads, Microsoft Ads (Bing), and Meta Ads
I work in a backend role within marketing teams, focusing on campaign setup, optimization, tracking, and performance analysis rather than direct client communication. My role is centered on turning strategy into execution and continuously improving results through structured testing and data-driven decision-making.
Core responsibilities include:
- Google Ads (Search & Performance Max campaigns)
- Microsoft Ads (Bing) campaign management
- Meta Ads
- Conversion tracking setup and optimization
- A/B testing for ads, audiences, and landing pages
- Budget management and scaling strategies
- Performance reporting and insights
My goal is to help service-based businesses generate consistent, high-quality leads while improving cost per acquisition and overall campaign efficiency through disciplined optimization and testing.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 1 - 2 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 1 - 2 years
Experience: 1 - 2 years
Experience: 2 - 5 years
Experience: 6 months - 1 year
Experience: 2 - 5 years
Experience: 6 months - 1 year
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