Media Buyer | Meta Ads Manager | Lead Generation Specialist

Overview

Looking for full-time work (8 hours/day)

at $4.23/hour ($818.18/month)

Bachelor's degree

Last Active

July 17th, 2026 (7 days ago)

Member Since

April 12th, 2026

Profile Description

Most people think being a Media Buyer just means delivering leads right away. What they don't see is the research and strategy that happens before a campaign even launches — long before it's tested to see if it becomes a winner.
That's where I spend most of my time. Before running any ad, I dig into:

The product/service — understanding what's actually being offered
The target audience — who they are and what makes them tick
Creative hooks — what will actually stop them mid-scroll
Placement strategy — where the ad should show up to perform best

From there, I study how to convert them — including the conversion location itself, so the process feels seamless and people don't get discouraged from filling out a form. I also set up the right automation to capture every lead that comes in, and identify who needs to be retargeted.

None of this is guesswork — it's a deliberate, researched process.

To sharpen this further, I started a self-initiated ongoing project to explore different angles of this process and build a full-funnel automation system for tracking performance end-to-end. I'm currently exploring an integration of Zapier, Calendly, and email to let candidates select their preferred interview time automatically after submitting a lead — reducing back-and-forth scheduling and no-shows.

Case Study 1 — Online Coaching & Education (Lead Generation)
Managed a Meta Ads lead generation campaign for an online coaching program, testing 3 audience segments to identify the best-performing targeting. Result: 33 leads at an average CPL of $0.58, with the top-performing ad set hitting $0.55 CPL.

Case Study 2 — Recruitment / BPO Staffing (Ongoing)
Currently running a Meta Ads lead generation campaign for call center hiring in Metro Manila. So far: 21 leads at an average CPL of $0.93, with the best-performing creative reaching $0.72 CPL — testing static images against a Messenger/Google Form lead flow.

Skilled in audience research, creative testing, budget management, funnel strategy, and performance tracking (CTR, CPC, CPL, ROAS) using Meta Ads Manager and Meta Pixel — and currently exploring Zapier + Calendly integration to automate interview scheduling for candidates.


Open to media buying roles or projects — feel free to reach out.

Here's the link of my 2 minute introduction:
----------

Website Portfolio:
----------

Cover Letter:
----------