Brand Marketing & Strategy | Consultative Selling | Customer Success & Client En

I have strong sales experience developed through roles in retail, pharmaceutical sales, and my own online business. I started my career as a Store Supervisor where I learned the fundamentals of sales operations, customer service, inventory management, and team coordination. I later worked as a Medical Representative in the pharmaceutical industry, where I built relationships with doctors, promoted products, and consistently drove prescription demand through strategic product detailing and account management. This role strengthened my skills in consultative selling, territory management, and understanding customer needs. Since 2023, I have also been managing the sales of my own online reselling store, where I handle customer inquiries, negotiate with buyers, and convert leads into successful transactions through digital platforms. These experiences have helped me develop strong communication, persuasion, and relationship-building skills that drive consistent sales growth.

In my 2 years as a Segment Lead in a major pharmaceutical company in the Philippines, I successfully led the launch of four new products, targeting a 10% market share against leading brands with total market value worth over ₱2 billion. I managed and grew a ₱1.2 billion portfolio across four therapeutic segments—anti-infectives, gastrointestinal, genito-urinary, and women’s health. Each segment required distinct strategies due to different competitors, prescribing behaviors, and market dynamics. I developed targeted approaches for both doctor prescribers and trade accounts, ensuring the right positioning, messaging, and execution to drive brand adoption and sales growth.

I have practical experience in digital marketing through both corporate roles and my own business ventures. In my role as a Customer Engagement and Solutions Officer in a global pharmaceutical company, I created customized email marketing content tailored to different doctor personas to improve engagement. I monitored key performance metrics such as open and click-through rates to evaluate effectiveness and refine messaging, helping strengthen communication and engagement with healthcare professionals. I am currently taking the Digital Marketing for Entrepreneurs certification from the University of the Philippines Open University to further deepen my knowledge in digital marketing strategies. I also apply digital marketing in my own businesses, using online platforms to promote my silog delivery diner—focusing on bulk orders—and to drive sales for my online reselling store through targeted promotions, customer engagement, and digital sales conversion.

Fitness is a key part of my lifestyle. I am an active triathlete and Spartan racer who regularly trains in swimming, cycling, running, and strength training. I completed my Fitness Instructor certification in 2020 and have worked as a freelance coach, with additional coaching experience in a large commercial gym and online coaching through the Rebel app. I am currently pursuing the NASM Performance Enhancement Specialist (PES) certification from the National Academy of Sports Medicine to further strengthen my knowledge in athletic performance, strength and conditioning, and injury prevention.

I have strong experience in competitor analysis developed through my role in pharmaceutical brand management and my own business ventures. In the pharmaceutical industry, I regularly analyze competing brands within therapeutic segments. This involves evaluating competitors’ pricing, positioning, promotional strategies, and prescribing patterns to identify opportunities for differentiation and market share growth. I use these insights to develop targeted strategies for both doctor prescribers and trade accounts, ensuring our brands remain competitive in highly contested markets. I also apply competitor analysis in my own businesses by monitoring pricing, product offerings, and marketing tactics of other sellers in online marketplaces. This allows me to adjust my positioning, promotions, and customer engagement strategies to maintain competitiveness and drive sales growth.

I have strong experience in data analysis and translating insights into actionable business strategies. In my role in pharmaceutical territory and brand management, I regularly analyze sales performance, market share data, prescribing trends, and competitive movements to identify growth opportunities and areas for improvement. These insights guide the development of targeted strategies for both doctor prescribers and trade accounts. I also conduct Business Reviews to evaluate brand and territory performances against targets, assess the effectiveness of marketing and sales initiatives, and identify strategic adjustments needed to drive continued growth. By turning data into clear strategic direction, I help ensure that marketing and sales efforts are focused, measurable, and aligned with overall business objectives.