Amazon PPC Specialist | Sponsored Ads | Amazon PPC Manager

I work with Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display, focusing on keyword research, bid optimization, and campaign structuring. I apply best practices in campaign setup and optimization, using tools like Helium10, and bulk operations to improve performance and maintain efficient ACOS.

I handle keyword research and ongoing optimization for Amazon campaigns, identifying high-potential and underperforming keywords through data analysis. I apply strategic adjustments to match types, bids, and targeting to improve efficiency. I use tools like Helium10, Amazon Brand Analytics, STR and SQP

I work on structuring and optimizing Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display. My focus is on keyword research, bid adjustments, and campaign organization to improve ACOS and support better ROAS. I’m familiar with both manual and automated strategies, using tools like Helium10, Scale Insights and bulk sheets.

I use Helium10 primarily for in-depth keyword research through Cerebro, identifying high-volume, highly relevant keywords for targeting. I also utilize the Keyword Tracker feature to monitor ranking progress and ensure that important keywords are improving in position. My goal is always to help products rank for the most valuable terms and maintain strong visibility over time.

Proficient in Microsoft Excel, using VLOOKUP, XLOOKUP, PivotTables, and key formulas to analyze Amazon PPC data, track campaign performance, and generate actionable insights.

Skilled in using AI tools like Notion and ChatGPT to organize PPC workflows, analyze data, generate reports, and improve overall campaign efficiency.