A digital strategy and performance marketer with a decade of agency experience supporting growth across global and local markets. I use data and testing to guide direction and build full-funnel, multi-channel plans that drive measurable progress.
My focus is on making strategy practical, improving team workflows and keeping execution clear and effective. I value collaboration, continuous learning, and contributing to work that supports sustainable growth.
Experience: 5 - 10 years
I lead performance-driven campaigns across a full mix of digital channels including search (Google Ads, Social (Facebook, Instagram, TikTok, LinkedIn, X), programmatic, display, video, email, affiliate, and e-commerce platforms like Lazada and Shopee. Every campaign is built around measurable outcomes from clicks, leads, sales to customer retention strategies continuously optimized using data, testing and automation to drive ROI and increase business value.
Experience: 5 - 10 years
Proven track record in translating complex data into clear business insights to drive smarter campaign decisions and budget efficiency.
Experience: 5 - 10 years
My background includes full-funnel media planning, audience segmentation, and performance optimization across social media platforms, E-commerce platforms and other digital marketing channels.
Experience: 5 - 10 years
Applied audience and market research to guide channel strategy, persona segmentation, and media planning for high-growth verticals.
Experience: Less than 6 months
Skilled in iterative campaign refinement using real-time dashboards, A/B testing, and predictive analytics for performance lift.
Experience: 5 - 10 years
Data Visualization
Experience: 5 - 10 years
Integrated automated flows for CRM, remarketing, and lead nurturing using Meta CAPI, Google GTM, and eCommerce tools for conversion lift.
“There are just so many skills that the Filipino market has that they bring to the table. It's been amazing.”
Samori Coles
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