SEO Expert | Technical SEO |GA4/GTM

I excel in crafting and implementing content strategies that prioritize relevant keywords, user intent, and quality content. I adeptly oversee the creation and optimization of web pages and blog posts, providing briefs to ensure they are well-structured, SEO-optimized, engaging, and relevant for users.

The core of my strategy involves thorough competitor analysis, keyword research, good quality content, and leverage the information architecture of your website through internal linking to enhance rankings and drive qualified, relevant traffic.

After the content strategy has been implemented, I continuously analyze performance metrics, competitor strategies, and the SERPs of your relevant keywords in order to adapt or further enhance strategies should there be a need to do so.

Tools I use: Google Keyword Planner, Ahrefs, and Semrush

With a meticulous approach, I pinpoint the most relevant keywords that will boost your website's organic traffic and improve search engine visibility—focusing on making sure that the user intent matches your page.

This helps me craft targeted content strategies that focuses on increasing your website's relevance to your industry, thereby increasing your website's authority and making it easier to rank for relevant keywords.

My skills include setting up and configuring various tags, triggers, and variables to capture critical user interactions and enhance data accuracy.

Key areas of proficiency include:
  • Implementing event tracking for user actions such as clicks, form submissions, and video interactions
  • Creating and managing custom tags to align with specific business goals
  • Utilizing built-in and custom variables to refine data collection

I am proficient in integrating GTM with various platforms, including:
  • Google Analytics (GA4)
  • Google Ads
  • Facebook Pixel
  • Hotjar
  • LinkedIn Insights
  • Pinterest Pixel

My skills include setting up robust tracking systems that provide valuable insights into customer journeys and engagement metrics.

I am adept at:
  • Configuring event tracking and custom dimensions
  • Segmenting users to analyze specific behaviors
  • Conducting funnel analysis to identify conversion drop-off points

My analytical abilities allow me to turn insights into strategies that enhance online performance and drive business growth.

Combining my skills in Google Tag Manager, GA4, Supermetrics, and Looker Studio. I create dashboards that are more than just visually appealing. In each dashboard I create, I try to focus on what channels and metrics the client wants to highlight -making it as concise and easy to understand as possible.

Data storytelling is important to me. Showing how each channel can affect traffic and conversions; helping clients make better decisions for their businesses.

Here's a sample dashboard you can interact with: https://lookerstudio.google.com/reporting/28147fa0-45cc-4a44-83dc-4b5ec18e3f8e

My SEO strategy is rooted in Information Architecture, with a focus on optimizing website structures to enhance user experience and improve SEO performance. By designing intuitive silos, I ensure that content is organized in a logical hierarchy, making it easier for users to find the content they are looking for on your website.