I help brands grow through organic social media strategy, audience research, and content systems.
I’m a Social Media Growth Specialist and Content Strategist based in the Philippines with 10+ years of experience in
Over the years, I’ve built and managed social media pages and online communities that generated:
1B+ total views
631M+ organic reach
176K+ active community members
Insights from millions of audience interactions
My work focuses on understanding what people actually care about, then turning those insights into content that gets noticed, shared, trusted, and improved over time.
I don’t believe social media growth comes from posting more.
It comes from knowing:
What makes people stop scrolling
What makes them comment
What makes them share
What makes them trust
What makes them come back
That is where real content strategy starts.
What I do best
Organic social media strategy<8efe80624d780eba0c6493ec45140364
Content strategy and content systems
Audience research and psychographics
Community building and engagement
Social media analytics and performance review
Content calendar planning and distribution
Performance-driven creative direction
AI-assisted content workflows
Social media SEO and discoverability
My background in graphic design helps me create content that is not just clean, but built for attention.
My experience with AI tools, templates, dashboards, and workflow building helps me build faster systems for research, planning, reporting, and content improvement.
I help brands turn social media from random posting into a clearer, more structured organic growth engine.
Experience: 5 - 10 years
Planned and executed long-term content strategies for brands like Katinko, structuring posts around audience behavior, trends, and engagement patterns to consistently drive reach and interaction.
Experience: 5 - 10 years
Produced high-performing content with 100+ posts reaching 1M+ views, using proven hooks, formats, and timing strategies.
Experience: 5 - 10 years
Analyzed millions of comments, shares, and reactions to understand what makes people engage, helping shape content that triggers emotions, relatability, and sharing behavior.
Experience: 5 - 10 years
Tracked reach, engagement, and content performance across thousands of posts, using data to refine strategy and improve results over time.
Experience: 5 - 10 years
Designed social media visuals, campaign graphics, and brand assets including billboards, posters, and digital ads used in large-scale campaigns.
Experience: 5 - 10 years
Identified and adapted viral trends early, using AI tools and platform insights to stay ahead and apply trends effectively to content.
Experience: 5 - 10 years
Optimized content, captions, and structure to improve discoverability within platforms, helping posts reach wider audiences organically.
Experience: 1 - 2 years
Built responsive web interfaces and landing pages, supporting marketing campaigns and brand presence online.
Experience: 1 - 2 years
Built responsive web interfaces and landing pages, supporting marketing campaigns and brand presence online.
Experience: 2 - 5 years
Created large-format marketing materials for brands, including billboards and print collaterals aligned with brand identity.
Experience: 5 - 10 years
Built and managed online communities with 176K+ active members, handling engagement, conversations, and audience interaction daily.
Experience: 5 - 10 years
Used AI tools to generate ideas, analyze trends, and automate parts of the content creation and reporting process.
Experience: 2 - 5 years
Produced and edited short-form videos (Reels, TikTok, Facebook) focused on engagement and retention.
Experience: 6 months - 1 year
Built responsive web interfaces and landing pages, supporting marketing campaigns and brand presence online.
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