Carl

Social Media Marketing Specialist helping brands create better content with AI,

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Overview

Looking for full-time work (8 hours/day)

at $14.87/hour ($2,880.00/month)

BS Computer Science

Last Active

May 4th, 2026 (35 days ago)

Member Since

July 14th, 2022

Profile Description

I help brands grow through organic social media strategy, audience research, and content systems.

I’m a Social Media Growth Specialist and Content Strategist based in the Philippines with 10+ years of experience in Facebook growth, content strategy, community building, audience psychology, social media analytics, and performance creative.

Over the years, I’ve built and managed social media pages and online communities that generated:

1B+ total views
631M+ organic reach
176K+ active community members
Insights from millions of audience interactions

My work focuses on understanding what people actually care about, then turning those insights into content that gets noticed, shared, trusted, and improved over time.

I don’t believe social media growth comes from posting more.

It comes from knowing:

What makes people stop scrolling
What makes them comment
What makes them share
What makes them trust
What makes them come back

That is where real content strategy starts.

What I do best

Organic social media strategy<8efe80624d780eba0c6493ec45140364>Facebook growth and audience development
Content strategy and content systems
Audience research and psychographics
Community building and engagement
Social media analytics and performance review
Content calendar planning and distribution
Performance-driven creative direction
AI-assisted content workflows
Social media SEO and discoverability

My background in graphic design helps me create content that is not just clean, but built for attention.

My experience with AI tools, templates, dashboards, and workflow building helps me build faster systems for research, planning, reporting, and content improvement.

I help brands turn social media from random posting into a clearer, more structured organic growth engine.

Top Skills

Experience: 5 - 10 years

Planned and executed long-term content strategies for brands like Katinko, structuring posts around audience behavior, trends, and engagement patterns to consistently drive reach and interaction.

Produced high-performing content with 100+ posts reaching 1M+ views, using proven hooks, formats, and timing strategies.

Experience: 5 - 10 years

Analyzed millions of comments, shares, and reactions to understand what makes people engage, helping shape content that triggers emotions, relatability, and sharing behavior.

Other Skills

Experience: 5 - 10 years

Tracked reach, engagement, and content performance across thousands of posts, using data to refine strategy and improve results over time.

Experience: 5 - 10 years

Designed social media visuals, campaign graphics, and brand assets including billboards, posters, and digital ads used in large-scale campaigns.

Experience: 5 - 10 years

Identified and adapted viral trends early, using AI tools and platform insights to stay ahead and apply trends effectively to content.

Experience: 5 - 10 years

Optimized content, captions, and structure to improve discoverability within platforms, helping posts reach wider audiences organically.

Experience: 5 - 10 years

Designed social media visuals, campaign graphics, and brand assets including billboards, posters, and digital ads used in large-scale campaigns.

Experience: 1 - 2 years

Built responsive web interfaces and landing pages, supporting marketing campaigns and brand presence online.

Experience: 1 - 2 years

Built responsive web interfaces and landing pages, supporting marketing campaigns and brand presence online.

Experience: 2 - 5 years

Created large-format marketing materials for brands, including billboards and print collaterals aligned with brand identity.

Experience: 5 - 10 years

Built and managed online communities with 176K+ active members, handling engagement, conversations, and audience interaction daily.

Experience: 5 - 10 years

Used AI tools to generate ideas, analyze trends, and automate parts of the content creation and reporting process.

Experience: 2 - 5 years

Produced and edited short-form videos (Reels, TikTok, Facebook) focused on engagement and retention.

Experience: 6 months - 1 year

Built responsive web interfaces and landing pages, supporting marketing campaigns and brand presence online.

Basic Information

Age
35
Gender
Male
Website
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Address
Pandi, Bulacan
Tests Taken
None
Government ID
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