Gilbert

Digital Marketing Specialist

Verified

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Overview

Looking for full-time work (8 hours/day)

at $9.41/hour ($1,824.00/month)

College Level

Last Active

July 21st, 2026 (2 days ago)

Member Since

May 27th, 2020

Profile Description

My approach to conversion tracking focuses on ensuring all key customer actions are accurately measured using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and Shopify analytics. I track important events such as product views, add-to-cart actions, checkouts, purchases, and lead submissions to maintain reliable data.

For attribution, I analyze multiple touchpoints across the customer journey instead of relying solely on last-click data. This helps identify which channels contribute most to conversions and allows for smarter budget allocation.

To optimize campaigns, I monitor KPIs such as ROAS, CPA, CTR, and conversion rate. I regularly test audiences, creatives, messaging, and landing pages to identify opportunities for improvement. Based on performance data, I scale successful campaigns, refine targeting, and reduce spend on underperforming areas to maximize profitability and overall marketing results.

Top Skills

Office and Administration » Microsoft Excel

Other Skills

Office and Administration » Data Entry

Basic Information

Age: 37

Gender: Male

Website: Sign Up with Pro Account to View

Address: Mandaluyong City

Tests Taken: IQ
Score: 125: English
C2(Advanced/Mastery)

Government ID: Sign Up with Pro Account to View

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