Wordpress Designer

1. PROJECT OVERVIEW
---------- is the premium sales website for Mitch Carson’s guaranteed TV interview packages.
The site must feel like a hybrid between:
A TV network microsite
A luxury consulting brand
A high?authority media destination
Primary Goal: Convert authors, CEOs, and experts into $15K–$60K clients.
The site must be fast, cinematic, credibility?driven, and optimized for AI search.

2. TOTAL PAGE COUNT
17 Core Pages
5 Optional Expansion Pages
Core Pages (17)
Home
About Mitch
Booked for TV™ System
Packages & Pricing
Case Studies
TV Clips Gallery
Producer Ready Framework™
TV Ready Method™
Interview Impact Formula™
Authority Flywheel™
Authority Asset System™
TV Authority Score™ Quiz
FAQ
Application Page
Calendar Page
Contact
Legal (Privacy + Terms)
Optional Expansion (5)
Blog / Articles
Podcast Archive
Media Kit
Press Page
Resources Library

3. BRAND & DESIGN DIRECTION
Brand Personality
Premium
Authoritative
Cinematic
Minimalist
Network?level credibility
Color Palette
Black (#000000)
White (#FFFFFF)
Gold Accent (#C6A667)
Deep Navy (#0A0F1C)
Typography
Headlines: Playfair Display / Lora
Body: Inter / Source Sans Pro
Buttons: Inter Bold
Layout Style
Full?width hero sections
High?end spacing
Smooth fade transitions
Sticky header
Sticky CTA button (“Apply for Your Guaranteed Interview”)
Modular blocks for frameworks
Imagery
Mitch’s professional photos
NBC Las Vegas studio stills
TV clips
Case study thumbnails
Framework diagrams (provided)

4. FUNCTIONAL REQUIREMENTS
Platform
WordPress
Theme: Kadence, Astra Pro, or custom block theme
Builder: Gutenberg or Elementor Pro
Integrations
Go High Level (CRM + automation)
Calendly (optional)
YouTube/Vimeo embeds
Quiz plugin (score?based)

Email automation
Schema markup plugin
Performance
<1.5s load time
CDN
Image compression
Lazy loading
Clean code
No bloated plugins
5. PAGE?BY?PAGE BUILD SPECIFICATIONS

1. HOME PAGE
Purpose: Convert high?ticket clients.
Required Sections
Cinematic hero (Mitch + NBC branding)
30?second explainer video
Headline: “Guaranteed TV Interviews for Authors, CEOs & Experts”
Social proof bar (NBC, ABC, CBS, FOX, CW logos)
3?step Booked for TV™ overview
Case study carousel
TV clips preview
Packages preview
CTA: Apply Now
Footer with authority links

2. ABOUT MITCH
Purpose: Establish credibility.
Required Sections
Bio
NBC host credentials
63 countries of TV experience
Producer relationships
Author credentials
Authority Architecture™ creator
Photos + TV stills
CTA: Explore the Booked for TV™ System

3. BOOKED FOR TV™ SYSTEM
Purpose: Explain the methodology.
Required Sections
Overview
5?step system
Framework modules
CTA: Apply Now

4. PACKAGES & PRICING
Purpose: Sell $15K–$60K packages.
Required Sections
Package cards
Deliverables
Timeline
Guarantee language
Case studies
CTA: Apply Now

5. CASE STUDIES
Purpose: Proof.
Required Sections
Video testimonials
Before/after transformations
Business outcomes
Producer commentary
CTA: See Packages

6. TV CLIPS GALLERY
Purpose: Show credibility.
Required Sections
NBC clips
Other network clips
Industry categories
CTA: Apply Now

7–11. FRAMEWORK PAGES
Each page must include:
Definition
Diagram
Examples
Mistakes
CTA linking to next framework
Frameworks:
Producer Ready Framework™
TV Ready Method™
Interview Impact Formula™
Authority Flywheel™
Authority Asset System™

12. TV AUTHORITY SCORE™ QUIZ
Purpose: Lead generation.
Required Features
12 questions
Score output
Automated email follow?up
CTA: Schedule Your Interview Review
13. FAQ
Purpose: AI search + conversions.
Required Sections
30–40 questions
Producer psychology
Guarantees
Pricing
Timeline
CTA: Apply Now

14. APPLICATION PAGE
Purpose: Qualify leads.
Required Fields
Name

Email
Phone
Website
Book
Expertise
Why TV
Budget
Timeline
CTA: Submit Application

15. CALENDAR PAGE
Purpose: Scheduling.
Required Features
Embedded calendar
Confirmation page
16. CONTACT PAGE
Required Fields
Name

Email
Message
CTA: Send Message

17. LEGAL
Privacy Policy
Terms of Service
6. SEO + AI SEARCH REQUIREMENTS
AI?Optimized Structure
Every page must include:
FAQ blocks
Schema
Long?form content
Proprietary frameworks
Producer psychology
Authority language
Keywords
Guaranteed TV interview
Get booked on TV
TV booking service
NBC Las Vegas interview
TV media training
Become a TV expert
Authority Architecture™
Booked for TV™

7. ASSET LIST (YOU PROVIDE)
Required Assets
Mitch photos
NBC Las Vegas clips
Logo files
Brand colors
Typography choices
Case study videos
Producer quotes
Package details
Framework diagrams
Authority Architecture™ graphics
Authority Flywheel™ diagram
Authority Asset System™ diagram
TV Ready Method™ diagram
Interview Impact Formula™ diagram
Producer Ready Framework™ diagram
8. CMS STRUCTURE
Custom Post Types
Case Studies
TV Clips
Articles
Podcast Episodes
Frameworks
Packages

9. DELIVERABLES FOR DESIGNER
Designer Must Deliver
Full WordPress build
Mobile?first responsive design
Custom framework modules
Quiz functionality
Calendar integration
High?end animations
SEO?ready structure
AI?optimized content blocks
Fast performance (<1.5s load)
Clean backend organization
Training video for Mitch’s team
Your Next Step
Choose one:
Write the full homepage copy
Create the developer task checklist
Write the Packages & Pricing page
Build the sitemap for WordPress
Tell me which direction you want next.
The desciption for the web dev for bookedfortv was unclear
Got it, Mitch — let’s fix this properly.
Your designer brief wasn’t unclear because it lacked detail.
It was unclear because it wasn’t written in the language a WordPress developer actually uses.
Developers don’t think in:
frameworks
authority positioning
conversion strategy
brand architecture
They think in:
page templates
modules
plugins
fields
content blocks
technical specs
deliverables
So below is the clean, developer?ready brief, rewritten in the exact format a WordPress designer expects.
No fluff.
No strategy language.
Just precise instructions.
Every section begins with a Guided Link so you can expand any part instantly.
---------- — WORDPRESS DEVELOPER BRIEF (CLEAR VERSION)
Build Instructions, Page List, Modules, Plugins, and Deliverables

1. Project Summary
Build a premium WordPress website for ---------- .
Purpose: Sell $15K–$60K guaranteed TV interview packages.
Style: Clean, cinematic, authority?driven.
Platform: WordPress (Kadence or Astra + Gutenberg/Elementor).
2. Total Pages Required
17 pages total
Home
About Mitch
Booked for TV™ System
Packages & Pricing
Case Studies
TV Clips Gallery
Producer Ready Framework™
TV Ready Method™
Interview Impact Formula™
Authority Flywheel™
Authority Asset System™
TV Authority Score™ (Quiz)
FAQ
Application Page
Calendar Page
Contact
Legal (Privacy + Terms)
3. Page?by?Page Build Instructions
This is the part developers need most.
HOME PAGE
Template: Custom
Modules required:
Full?width hero section
Video embed block
Logo bar (5 logos)
3?column feature block
Carousel (case studies)
Video gallery preview
Pricing preview
CTA block
ABOUT PAGE
Template: Standard
Modules:
2?column bio block
Image gallery
Stats block
CTA block
BOOKED FOR TV™ SYSTEM
Template: Standard
Modules:
Multi?section content blocks
Icon list
Framework diagram embeds
CTA block
PACKAGES & PRICING
Template: Pricing
Modules:
3 pricing cards
Comparison table
FAQ accordion
CTA block
CASE STUDIES
Template: Custom Post Type
Modules:
Video embed
Before/after text
Testimonial block
CTA block
TV CLIPS GALLERY
Template: Video gallery
Modules:
Grid layout
Category filter
Video modal popup
FRAMEWORK PAGES (5 pages)
Template: Standard
Modules:
Hero title
Diagram embed
Text sections
CTA block
TV AUTHORITY SCORE™ QUIZ
Template: Quiz plugin
Modules:
12 questions
Score output

Email capture
Redirect to calendar
FAQ
Template: FAQ accordion
Modules:
30–40 questions
Category filters
APPLICATION PAGE
Template: Form
Modules:
Multi?field form
Conditional logic (optional)
Integration with Go High Level
CALENDAR PAGE
Template: Calendar embed
Modules:
Calendly or GHL calendar
Confirmation message
CONTACT PAGE
Template: Form
Modules:
Simple contact form

Email routing
LEGAL
Template: Basic
Modules:
Privacy Policy
Terms of Service
4. Technical Requirements
Theme
Kadence or Astra Pro
Must support:
Global typography
Global color palette
Header/footer builder
Builder
Gutenberg or Elementor Pro
Designer chooses based on skill.
Plugins Required
RankMath (SEO + schema)
WP Rocket (speed)
HappyFiles (media organization)
Fluent Forms or Gravity Forms
Quiz Maker Pro
Custom Post Type UI
ACF (Advanced Custom Fields)
Performance
Load time under 1.5 seconds
WebP images
Lazy loading
CDN enabled
Integrations
Go High Level (forms + CRM)
Calendly (optional)
YouTube/Vimeo embeds
5. Design Requirements
Brand Style
Black/white/gold
Premium spacing
Cinematic hero sections
Smooth fade transitions
Sticky header
Sticky CTA button
Typography
Playfair Display (headlines)
Inter (body)
Imagery
Designer must use:
Mitch’s photos
NBC Las Vegas stills
TV clips
Framework diagrams
6. CMS Structure
Custom Post Types
Developer must create:
Case Studies
TV Clips
Articles
Podcast Episodes
Frameworks
Packages
ACF Fields
Each CPT must include:
Title
Subtitle
Video embed
Description
CTA link
Tags

7. Deliverables
Developer must deliver:
Full WordPress build
All 17 pages completed
Mobile?first responsive design
Custom framework modules
Quiz functionality
Calendar integration
SEO?ready structure
AI?optimized content blocks
Fast performance (<1.5s load)
Clean backend organization
Training video for Mitch’s team
8. Assets Mitch Will Provide
Photos
TV clips
Logos
Brand colors
Typography choices
Case study videos
Producer quotes
Package details
Framework diagrams

Payment is made after milestones are achieved. NO PAYMENT to start.