Static Ad Designer (Shopify / E-commerce)

Static Ad Designer
(E-commerce / DR Marketing) Fully Remote
Schedule: Flexible (set your own hours)
Employment: Type Full-time
Compensation: Competitive salary, paid in USD

Company Overview
- We operate multiple successful e-commerce brands in the skincare and health & wellness sectors, consistently achieving 7-figure monthly revenues. Our brands are heavily focused on direct response marketing, creative testing, and funnel optimization. We are scaling aggressively toward 9-figure annual revenue.

Why Join Us?
- Design statics that run against real budget on 8-figure DTC brands; every week, not every quarter.
- Bridge the gap between classic direct response design and cutting-edge AI production.
- Full ownership of the static pipeline, from concept to high-velocity testing.
- Work with a highly ambitious team and the resources to test 50+ creatives weekly.

Role Summary
- As a Static Ad Designer, you will own the image side of our Meta creative engine. Your primary focus is producing high-converting static ads at volume; concepts, hooks, layouts and variations that get tested immediately and judged on numbers.
- You must have a deep understanding of Direct Response (DR) principles. We are not looking for beautiful graphics; we are looking for graphics that win in the auction. You will work closely with the Creative Strategy, Media Buying and Growth teams, turning performance data into the next batch of winning visual concepts, and killing the ones that don't earn their spend.

Key Responsibilities
- Produce high-volume static ad creative for Meta across multiple brands and niches.
- Build systematic variations: hooks, headlines, layouts, social proof, comparison charts, before/afters, UGC-style statics, native-looking placements.
- Turn winning video angles into statics, and winning statics into new angles for video.
- Adapt creative for Shopify landing pages and PDPs so the ad-to-page experience doesn't break.
- Use AI tools to compress production time: generate, retouch, extend, upscale and localize at speed.
- Analyze KPIs (CTR, hook rate, CPA, ROAS) to refine creative direction in real-time.

Requirements (Must-Have)
- Proven DR Background: Extensive experience designing static ads for direct response e-commerce.
- High-Volume Output: Experience shipping dozens of static iterations weekly without quality collapse.
- Portfolio: A proven track record of winning statics tied to real performance data, not a brand book.
- Tooling: Advanced Photoshop; Figma and Illustrator at working level.
- English: Solid written and spoken English, with meaningful CET overlap.

Nice to Have (Not Required)
- Experience in the US market (specifically 40+ female audience).
- DTC experience, ideally in skincare, health, or wellness niches.
- Background in direct response copywriting, you can write your own headline.
- Motion or video editing ability for quick statics-to-video adaptations.
- Hands-on experience inside the Shopify and Meta Ads ecosystem, and an understanding of how the two connect.
- Deep hands-on AI experience.

Ideal Candidate Profile
- Performance Obsessed: You care more about CTR and CVR than winning design awards.
- Versatile: You can write a hook, mock a landing section, or cut a rough video if the team needs a hand.
- Fast & Agile: You'd rather test 20 concepts this month than perfect 3.
- The "AI Architect": You use AI tools to optimize workflows, create variations, and test new visual styles.


To Apply:
You must answer all the questions below.
1. Please send us your updated Linkedn/Upwork profile or CV with google drive link (make sure that it's visible to everyone)
2. Please share a portfolio link showcasing static ads you designed for DTC e-commerce brands. Where possible, include performance context (CTR, ROAS, or "this ad spent $X")
3. This role requires shipping a high volume of static iterations weekly. Realistically, how many finished static ad variations can you produce per week without sacrificing quality?
4. Which AI tools do you currently use in your static ad production workflow (e.g., generation, retouching, upscaling)? And how do they impact your production speed/quality? Please explain briefly
5.Choose the areas you have experience with. In your answer, list the letters that apply to you (e.g., "A, C, E, G").
A. High-Volume Static Production
B. Photo Retouching & Product Compositing (Photoshop)
C. Design Systems & Templating (Figma components for scaled variation)
D. Direct Response Ad Design (Hooks, offers, headline hierarchy)
E. Advertorial & Native Statics (Editorial, listicle, "news" formats)
F. AI Image Generation & Editing (Midjourney, Flux, Generative Fill, etc.)
G. Copywriting for Statics (Headlines, subheads, badges, disclaimers)
H. Ad Concepting & Angle Development (Problem/solution, comparison, social proof)
I. Analyzing Ad Performance Data (Hook rates, CTR, CPA, ROAS)
J. Competitor Research & Ad Library Teardowns
K. Other (please specify)