Lead Generation & Appointment Setting Specialist

Position Overview
Tipping Point Communications is seeking a motivated, high-activity Lead Generation & Appointment Setting Specialist to support agency growth through targeted outreach and prospect engagement.

This role is focused on execution — working from provided prospect lists and messaging frameworks to generate qualified meetings for our Senior Director of Client Services. The ideal candidate is a strong communicator, comfortable with high-volume outreach, and skilled at moving prospects through an initial sales conversation.

Key Responsibilities
-Execute outbound outreach campaigns across email, phone, and LinkedIn using provided targeting and messaging.
-Qualify inbound and outbound leads against established criteria.
-Schedule introductory meetings for the Senior Director of Client Services.
-Maintain accurate records of all prospect interactions and pipeline activity in HubSpot CRM.
-Track and report outreach activity, response rates, and meetings booked.
-Communicate regularly with agency leadership on pipeline status and outreach performance.
-Flag patterns, objections, or opportunities observed in prospect conversations.

Education & Experience
-Minimum 2 years of experience in appointment setting, SDR/BDR work, lead generation, or inside sales.
-Demonstrated track record of high-volume outreach and meeting generation.
-Previous experience in a marketing agency, advertising, PR, or professional services environment is a plus.
-Bachelor Degree Preferred.

Required Skills & Qualifications
-Comfortable with high-volume outreach via email, phone, and LinkedIn.
-Strong written and verbal English communication skills.
-Proficient in HubSpot CRM or comparable sales CRM.
-Highly organized with strong attention to detail.
-Able to work independently and manage a high volume of simultaneous contacts.
-Available and responsive during standard Eastern Time (New York) business hours.

Preferred Qualifications
-Experience using HubSpot sequences or sales automation tools.
-Familiarity with Asana or other project management platforms.
-Familiarity with marketing agency services — digital media, traditional media, PR, creative, and video production.

Success Metrics
-Outreach volume (emails sent, calls made, LinkedIn touches)
-Response and conversion rates
-Qualified meetings scheduled
-Pipeline activity accuracy in HubSpot

About Tipping Point Communications
Tipping Point Communications is a full-service marketing, public relations, digital, creative, and media agency that helps organizations get seen, heard, and connected. We partner with clients across industries to deliver strategic communications, marketing solutions, and measurable business results.