Graphic Designer, Hears

About the Role
Hears is looking for a Graphic Designer to help drive the visual creative for our paid media engine across Hears Plus, Hears One, Hears Sleep, and Hears Moto. This is a DR (direct response) statics-first role. You'll produce scroll-stopping, conversion-focused static ad creative for paid media, plus website design and social media posts. Motion is a small, secondary part of the job (light GIFs only), not a core focus. You'll work closely with the founders and Paid Media Team to turn strategy and briefs into assets that actually convert.


Your Mission
Help create and execute high-impact DR static assets that drive Hears' paid media performance, while also contributing to the brand's website and social presence with strong visual design. You'll translate creative briefs and performance data into conversion-focused designs across every Hears product line, the website, and social channels.


What You'll Do

DR Statics for Paid Media
- Design high-impact, direct-response static ad creative (single images, carousels, display ads) for Meta and other paid -channels, reflecting each Hears sub-brand's identity and audience (festival-goers, concert-goers, sleepers, riders).
- Translate creative briefs and performance goals into concepts built to sell.
- Maintain pixel-perfect quality, consistency, and brand alignment across every deliverable and every product line.
- Iterate on designs based on performance data and creative testing, treating design as an ongoing optimization loop.
- Produce occasional light GIFs when a concept calls for simple movement. Motion is a minor part of the role, not a core deliverable.

Website & Social Design
- Support a strong, on-brand website experience, from landing pages to key site sections, working within Hears' established design system.
- Create scroll-stopping social media posts and organic content that extend the paid creative look and feel across owned channels.
- Ensure visual and message continuity between ad creative, the website, and social content.

Generative AI
- Use generative AI tools (image generation, text-to-design, upscaling, background/asset generation) as a core part of the daily workflow to increase speed and creative range.
- Integrate AI-assisted assets into ad, web, and social creative while preserving brand integrity and photographic credibility.
- Stay current on new AI tools and workflows, and bring new techniques into the team's process.

Collaboration & Process
- Collaborate closely with the founders and Paid Media Team to ensure cohesive execution from hook to landing page to social.
- Communicate proactively on objectives, timelines, and feedback to keep projects on track.
- Manage multiple concurrent projects, prioritizing the work with the greatest impact on account performance.
- Explore new design trends, ad formats, and tools relevant to festival, concert, sleep, and moto audiences to keep creative output fresh.


Who You Are
- DR-minded designer. Delivers high-impact static assets built to sell, not just to look good, while still meeting brand standards.
- AI-fluent creative. Already uses generative AI tools daily and knows how to integrate them into production without sacrificing craft.
- Detail-obsessed finisher. Maintains precision and consistency across ad creative, website, and social.
- High-velocity executor. Manages multiple projects efficiently and thrives under the pace of a live paid media account.
- Pragmatic problem solver. Balances creativity with practicality, including in code (HTML/CSS).
- Collaborative self-starter. Works seamlessly with the founders and Paid Media Team without needing hand-holding.
- Clear communicator. Shares ideas, timelines, and feedback transparently.
- Dependable owner. Takes full accountability for quality, delivery, and continuous improvement.


About You
The Essentials
- 2-4+ years of experience as a graphic/multimedia designer, with exposure to DR/direct-response digital advertising and paid media creative.
- Strong portfolio demonstrating DR-style static ad design, plus website design and social media content.
- Hands-on experience with generative AI tools (e.g., Midjourney, Firefly, or similar) as part of a production workflow.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator) and Figma.
- Working knowledge of HTML/CSS sufficient to edit a website or landing pages from a design system or template.
- Strong understanding of design fundamentals: typography, grid systems, hierarchy, and visual storytelling.
- Experience with the full design process, from concept through final delivery, on tight timelines.
- Good communication skills and comfort presenting and discussing creative decisions.
- Understanding of social media dynamics and what drives engagement on Meta and TikTok specifically.

Nice to Have
- Basic motion/GIF creation skills (not a core requirement).
- Experience with Gempages, Landerlab, or similar website/landing page builders.
- Background in a performance marketing agency or DTC brand.

What We're Looking For
- Clean, confident design execution.
- Ability to interpret a brief and make strong creative calls, not just fill a template.
- Range: proof you can go from a polished brand hero shot to an intentionally “ugly,” high-converting DR static, and everything in between.
- Smart use of the assets and headlines provided, positioned well rather than just dropped in.

We'd love to hear from you through this Notion form:
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Regards,
Bob and Nick