Google Ads & Conversion Tracking Specialist (Remote)

#Google Ads & Conversion Tracking Specialist (Remote)

Are you the person everyone calls when Google Ads conversion tracking breaks?

Do you enjoy figuring out why conversions aren't firing, connecting data across multiple platforms, and building tracking systems that marketing teams can actually trust?

Trailzi is looking for a highly technical Google Ads & Conversion Tracking Specialist to help us build reliable tracking for our clients. This is not a campaign management role. While you'll need to understand Google Ads and Microsoft Ads, your primary responsibility will be ensuring every lead is tracked accurately from click to customer.

If you're passionate about attribution, analytics, and solving complicated tracking problems, we'd love to meet you.

## About Trailzi

Trailzi is a digital marketing agency that helps small businesses grow through SEO, paid advertising, websites, and marketing strategy. We believe good marketing starts with good data. If we can't measure results, we can't improve them.

We're looking for someone who enjoys solving technical challenges and building clean tracking systems that help both our clients and our team make smarter decisions.

## What You'll Do

* Configure Google Ads and Microsoft Ads conversion tracking.
* Set up and troubleshoot Google Tag Manager.
* Configure GA4 events and conversions.
* Build advanced attribution and conversion tracking across multiple platforms.
* Connect CallRail with Google Ads, GA4, HubSpot, and CRM systems.
* Configure HubSpot lifecycle stages, lead attribution, and marketing reporting.
* Build tracking for forms, phone calls, chat widgets, appointment schedulers, and other lead sources.
* Configure offline conversion imports when appropriate.
* Implement Enhanced Conversions and first-party tracking solutions.
* Troubleshoot conversion discrepancies between platforms.
* Verify tracking accuracy before campaigns launch.
* Document tracking implementations so they can be maintained by the team.
* Stay current on privacy updates, consent mode, and tracking best practices.

## Platforms You'll Work With

Experience with several of these platforms is expected.

* Google Ads
* Microsoft Ads
* Google Tag Manager
* Google Analytics 4 (GA4)
* CallRail
* HubSpot
* Google Search Console
* Meta Pixel
* LinkedIn Insight Tag
* Microsoft Clarity
* Smart forms and dynamic content
* CRM integrations
* Landing page builders
* Zapier or similar automation tools

## What We're Looking For

You should have experience building complete conversion tracking systems—not simply installing a Google Ads tag.

The ideal candidate has:

* 3+ years of hands-on Google Ads implementation experience.
* Strong Google Tag Manager experience.
* Advanced GA4 knowledge.
* Experience with CallRail integrations.
* Experience configuring HubSpot marketing and sales attribution.
* Experience troubleshooting complex conversion issues.
* A strong understanding of attribution models.
* Experience tracking both online and offline conversions.
* Familiarity with consent mode, cookies, and modern privacy requirements.
* Excellent problem-solving skills and attention to detail.
* Strong written English communication skills.

## Bonus Experience

These aren't required but would be a major advantage.

* Server-side Google Tag Manager
* HubSpot Operations Hub
* Google Looker Studio
* BigQuery
* Call tracking implementations
* API-based conversion integrations
* CRM automation
* Marketing automation platforms
* WordPress development
* JavaScript for tracking implementations

## What Success Looks Like

Within your first few months, you'll be able to:

* Build complete tracking systems without supervision.
* Diagnose and fix broken conversion tracking quickly.
* Ensure every qualified lead is attributed correctly.
* Create documentation that other tea ---------- mbers can follow.
* Help improve the quality of reporting across our agency.

## Pay

Compensation is based on experience and technical ability.

## How to Apply

We're looking for someone who pays attention to details.

Please submit:

1. Your resume.
2. A brief summary of the most technically challenging conversion tracking implementation you've completed.
3. Include the phrase **"Data beats opinions"** somewhere in your application so we know you read the entire posting.

If you've worked with CallRail, HubSpot, Google Tag Manager, and complex attribution systems before, we'd love to hear from you.