Founding Ecommerce Lead

Summary:

We're building a new, modern direct-to-consumer brand focused on delivering exceptional products and customer experiences. We believe ecommerce is more than just a website – it's the engine that connects our brand, customers, products, and operations. As one of the first dedicated hires for the business, you'll have a unique opportunity to help shape how we grow from day one. This isn't a role where you'll inherit a playbook – you'll help write it.

We're looking for someone who's excited by the challenge of rolling up their sleeves and building something new. Someone who enjoys solving problems, learning new skills, and wearing multiple hats as the business evolves. If you're energized by turning ideas into reality and making a tangible impact every day, you'll feel right at home. As the business grows, this role offers significant opportunity to grow alongside it, with the chance to help shape future success of the brand.

The Role:

As our Ecommerce Lead, you'll own the day-to-day management and performance of our website, playing a key role in driving revenue growth and delivering an exceptional digital customer experience. This is a highly hands-on role for someone who enjoys both strategy and execution. One day, you might be reviewing sales performance, testing new Shopify apps, or optimizing the customer journey. The next, you could be writing product copy, troubleshooting a site issue, coordinating a product launch, or identifying new opportunities for growth.

Working closely with leaders across product design, creative, marketing, and technology, you'll turn ideas into execution while continually improving how customers discover, shop, and engage with our brand. You'll have meaningful ownership, broad exposure across the business, and significant influence over the future direction of the website experience.

Job Duties & Responsibilities:

Build & Grow the Website Experience
-Own the day-to-day management of our Shopify storefront and all of its elements.
-Monitor sales performance and identify opportunities to improve growth.
-Help plan promotions, product launches, and merchandising strategies.
-Continuously improve the customer journey from homepage through checkout.

Create Outstanding Customer Experiences
-Ensure products, collections, pricing, and promotions are presented accurately.
-Improve navigation, merchandising, and overall shopping experience.
-Identify customer pain points and implement practical improvements.
-Work closely with creative partners to bring campaigns and new launches to life.

Use Data to Make Better Decisions
-Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
-Build reports that help the team understand what's working and what isn't.
-Use customer insights to recommend improvements across the business.
-Support experimentation through testing and continuous optimization.

Experience, Education & Designations:

-5+ years of ecommerce experience in a direct-to-consumer (DTC) environment.
-Proven experience managing a Shopify storefront.
-Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements.
-Experience with merchandising, promotional planning, and ecommerce trading calendars.
-Experience working cross-functionally with marketing, operations, creative, and other business functions.
-Managing external agencies and third-party partners.
-Experience working in an early-stage or high-growth business is considered an asset.

Knowledge, Skills & Attributes:
-Strong analytical, commercial, and financial acumen, with the ability to translate data into actionable insights.
-Proficiency with Shopify and the broader ecommerce ecosystem.
-Experience with Google Analytics 4 (GA4), Google Tag Manager, and Looker or similar business intelligence platforms.
-Experience using Klaviyo, Microsoft Clarity, or similar customer engagement and behavioral analytics tools.
-Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset.

**Applicants are encouraged to submit their resume, LinkedIn profile, as well as a 1-2 minute introductory video on why they feel they could be a good fit for this position. Thank you to everyone who applies.