Direct Response Copywriter

About the role

Zac King Productions (ZKP) is a done-for-you video production and performance
marketing agency working exclusively with buyers agents and mortgage brokers
across Australia. We build VSL funnels, Meta ad campaigns, and GHL
automation for our clients. Our core product is a 90-day paid ads sprint
with a performance guarantee (15 qualified shows in 90 days or we work for
free).

We're moving to an ads-first model. This role sits at the centre of that.
You'll be writing the scripts and copy that go straight into a client's ad
campaign and directly influence whether we hit that guarantee.

This is a fully remote role. Async-first, Slack-based team, weekly video
huddle.

The mission of this seat:

Every VSL, ad script, and pre-call script for every active sprint client is
written, internally reviewed, and delivered to the client with enough lead
time for a proper review before the shoot. Every time, on schedule.

**The number you own:** scripts delivered vs due, and days from brief to
client-approved. We care more about the second number than the first.
Writing fast means nothing if the client doesn't get a real chance to
review before we're on set.

What you'll actually be doing

- Writing VSL scripts, ad scripts (multiple hooks per client), and pre-call
scripts for every new client entering our 90-day sprint
- Writing organic content scripts for our existing retainer clients
(talking points, story-driven scripts, YouTube scripts depending on the
client) as we wind that side of the business down over time
- Writing funnel copy: landing pages, email and SMS nurture sequences, for
GHL builds
- Working from our existing frameworks: HAIL (Hook, Anchor, Illustrate,
Lesson) for scripts, and CCN (Core, Casual, New) for topic validation
- Working from ICP avatars already built per client (Hopes, Dreams, Fears,
Blockers). You won't be building these from scratch every time, but
you'll need to understand and apply them
- Delivering scripts to internal review 2 business days before the client
deadline, every time. This is a hard internal SLA, not a suggestion
- Working closely with our production lead and videographer to make sure
scripts translate cleanly into shot lists and are locked well ahead of
filming
- Occasionally writing static ad copy (headline, primary text, overlay) as
we roll out static ad creative alongside video

What this role is NOT

- You are not chasing clients for script approval. That's the production
lead's job once your copy is delivered
- You are not building shot lists. That's the videographer's job, working
from your approved script
- You are not doing GHL implementation. You write the copy, someone else
builds the funnel
- You are not managing client relationships day to day

Who we're looking for

**Must-haves:**
- Experience writing for real estate, property investment, or finance,
specifically. You understand the buyer psychology in a considered
purchase category, not just general direct response
- Direct response copywriting experience. You understand hooks, pattern
interrupts, and why "12 to 19 kilos" beats "lose weight"
- Comfortable writing to a 5th-grade reading level on command. Short
sentences, short paragraphs, no fluff, no corporate speak
- Experience writing video scripts specifically, not just static copy. You
understand pacing, how something sounds out loud vs how it reads
- Fast turnaround without sacrificing quality. This role runs on tight,
real deadlines tied to shoot dates that can't move
- You can use AI tools like Claude and ChatGPT to speed up research, first
drafts, and idea generation, but every script that leaves your hands is
written in your voice, checked against the brief, and edited by you
before it's submitted. We can tell the difference between a script
that's been genuinely crafted and one that's been pasted straight out of
a chat window, and the second one doesn't get through review. If you
lean on AI to think for you rather than to work faster, this isn't the
role for you
- Strong written English. Australian idiom and tone is a plus, but clear,
natural, non-robotic writing matters more than nationality

**Nice-to-haves:**
- Experience with GHL, ClickFunnels, or similar funnel builders. You won't
build funnels, but understanding how copy sits inside one helps
- Familiarity with the CLOSER sales framework or similar direct response
sales methodology

**A note on repetition:** you'll be writing for a narrow niche, buyers
agents and mortgage brokers, across a rotating roster of individual
clients. Each client has a different story, avatar, and offer, but the
industry stays constant. If you need constant category-switching to stay
engaged, this isn't the role for you. If you enjoy going deep on one niche
and getting genuinely good at it, this is exactly that kind of role.

How we work

- Scripts are drafted in Google Docs, moved to our project tracker once a
client approves
- You'll get a locked deadline for every deliverable. Internal deadline
is always 2 business days ahead of the client-facing deadline, no
exceptions
- All scripts follow set structures (HAIL for video, defined templates for
funnel copy). We're not looking for someone to reinvent our frameworks,
we're looking for someone who can execute inside them at speed
- Direct, specific feedback is part of the culture here. We'll tell you
plainly what's not working and why, and we expect the same directness
back if a brief is unclear or a deadline is unrealistic

Application process

1. Send a Loom video (5 minutes max) walking through one direct response
script you've written. What the brief was, what you d ---------- , why
2. Include 2–3 writing samples (scripts preferred over static copy, but
either is fine)
3. If shortlisted, a paid test task: one short VSL script written against
a real (anonymised) ZKP client brief, turned around in 48 hours

No cover letters. We'd rather see your work than read about it.

Compensation
This role pays between $1000 - $3000 AUD per month