Conversion Copywriter

At Underdog Solutions, we don't create content for the sake of posting. We create strategic marketing that generates leads, builds trust, and drives measurable business growth.

We're looking for a talented Conversion Copywriter who understands that every word has a purpose. If you love psychology, marketing, storytelling, and writing copy that gets people to take action, we'd love to meet you. This is an opportunity to work across multiple industries while collaborating with our marketing, web, SEO, and sales teams to help businesses grow.

What You'll Do

As our Conversion Copywriter, you'll create persuasive copy that improves conversions across digital marketing campaigns.

Your responsibilities include:

- Write high-converting website copy
- Create landing pages designed to generate leads
- Write sales pages and service pages
- Develop email marketing campaigns and automation sequences
- Write Google Ads and Meta Ads copy
- Create compelling social media captions with strong calls-to-action
- Write blog content optimized for SEO and GEO (Generative Engine Optimization)
- Improve existing copy to increase conversion rates
- Collaborate with designers and marketers to ensure messaging aligns with visuals
- Research client industries, competitors, and customer behavior
- Maintain consistent brand voice across multiple clients
- Assist with marketing campaigns, product launches, and promotional materials

What We're Looking For
You might be a great fit if you:

- Have experience writing copy that generates leads or sales
- Understand customer psychology and persuasive writing
- Can adapt your writing style to different brands and industries
- Know the difference between content writing and conversion copywriting
- Understand SEO best practices while writing naturally for humans
- Can meet deadlines without sacrificing quality
- Pay close attention to detail
- Enjoy receiving feedback and continuously improving
- Are proactive, organized, and dependable

Bonus Skills
Experience with any of the following is a plus:

- Email marketing platforms
- CRM systems
- AI writing tools (ChatGPT, Claude, Gemini, etc.)
- A/B testing
- Heatmaps and user behavior tools
- Google Analytics
- Conversion Rate Optimization (CRO)
- UX writing
- Direct response copywriting
- Sales funnels

What Success Looks Like
Our Conversion Copywriter helps clients generate measurable business results through effective messaging. Success may include:

- Higher website conversion rates
- Increased lead generation
- Better-performing email campaigns
- Improved click-through rates
- Higher landing page conversions
- Stronger engagement across marketing campaigns
- Consistent, high-quality copy delivered on schedule

Why Join Underdog Solutions?
At Underdog Solutions, we're building a team of specialists who care about doing exceptional work.

You'll have the opportunity to:
- Work with a variety of businesses and industries
- Collaborate with experienced marketing professionals
- Develop your skills in SEO, GEO, AI, and digital marketing
- Be part of a fast-growing agency focused on innovation and measurable results
- Grow your career as our team continues to expand