Amazon Brand Manager

About the Role

We are seeking an experienced and results-driven Amazon Brand Manager to own and grow our brand's presence on Amazon. This person will be responsible for end-to-end management of our Amazon storefront, product listings, advertising, and overall marketplace strategy — driving sustainable revenue growth, protecting brand equity, and ensuring an exceptional customer experience across Seller Central and/or Vendor Central.

Key Responsibilities
Own the day-to-day management of the Amazon Seller/Vendor Central account, including listing optimization, catalog health, inventory planning, and account health metrics
Develop and execute Amazon-specific brand and growth strategies, including product launches, seasonal promotions, and category expansion
Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to optimize ACOS/TACOS, conversion rate, and overall ad spend efficiency
Optimize product detail pages (titles, bullet points, images, A+ Content/Enhanced Brand Content, Brand Store) to improve conversion and SEO ranking
Monitor and analyze key performance metrics (sales, sessions, conversion rate, BSR, reviews, buy box percentage) and translate data into actionable insights
Manage pricing strategy, promotions, coupons, and deals (Lightning Deals, Prime Day, Q4 events) in coordination with finance and sales teams
Forecast demand and coordinate with supply chain/operations teams to maintain optimal inventory levels and prevent stockouts or overstock
Monitor competitor activity, marketplace trends, and Amazon policy changes to keep the brand competitive and compliant
Address and resolve listing issues, account health flags, policy violations, and customer service escalations
Collaborate cross-functionally with marketing, creative, finance, and supply chain teams to align Amazon strategy with broader brand goals
Manage relationships with Amazon vendor managers, agencies, or third-party tools/partners as needed
Combat unauthorized sellers, MAP violations, and hijackers to protect brand integrity

Required Qualifications
2–5+ years of experience managing brands on Amazon (Seller Central and/or Vendor Central)
Proven track record of driving sales growth and improving key Amazon metrics
Hands-on experience with Amazon Advertising (Sponsored Products/Brands/Display, DSP)
Strong analytical skills; comfortable working with sales data, ad reports, and Excel/Google Sheets
Familiarity with Amazon tools such as Brand Registry, A+ Content, Amazon Analytics/Brand Analytics
Excellent written and verbal communication skills
Detail-oriented with strong project management and organizational skills

Preferred Qualifications
Experience with third-party Amazon management tools (e.g., Helium 10, Jungle Scout, Sellics/Perpetua, SoStocked)
Experience launching new products and managing multi-channel e-commerce strategy
Knowledge of Amazon SEO best practices and keyword research
Experience with international Amazon marketplaces
Background in CPG, retail, or DTC brand management