We're Hiring: Creative Strategist (4–5 hrs/day) – Help Us Build the #1 Scalp Care Brand in NL & BE!

We're Hiring: Creative Strategist (4–5 hrs/day) – Help Us Build the #1 Scalp Care Brand in NL & BE!

Hi! We're HiCurlies, a fresh and ambitious haircare brand from the Netherlands, laser-focused on scalp health and natural hair growth. After 2 years of development, we’ve just launched what we believe is the best scalp serum on the market – vegan, oil-free, dermatologically tested, and designed to stimulate healthy hair growth from the root.

Now that the product is ready, it’s time to scale – fast.
We're looking for a Creative Strategist who’s ready to help us dominate the Dutch and Belgian markets and take our brand to the next level on Meta (Facebook/Instagram) – and eventually across all major platforms.


Your Mission:
As our Creative Strategist, you’ll be the creative brain and team lead behind our paid ad creatives. You’ll work closely with the founder (currently also the media buyer) to strategize, brief, manage, and approve high-performing UGC and direct-response creatives that convert.


Your Responsibilities:
Develop creative strategies and angles based on target audience insights and product benefits

- Write clear and actionable creative briefs for UGC content creators
- Select the right creator types/models (based on hair types, personality, demographics)
- Oversee video editors and ensure the creative output matches the vision
- Review and approve all video ads before sending them to the founder for final check
- Collaborate with the founder to test creatives and scale what works
- Continuously analyze performance data (CTR, ROAS, scroll-stopping power) to develop new creative concepts
- Stay ahead of trends in the beauty, haircare, and UGC ad space


You Are:
- Strategic thinker with strong creative instincts and a performance-first mindset
- Experienced with Meta Ads and direct-response creative
- A natural team leader – able to guide, give feedback, and align creators/editors with the brand vision
- Comfortable with fast-paced testing and feedback loops
Skilled in writing briefings and turning strategy into actionable content plans
- Up to date with platform trends (TikTok, Instagram Reels, YouTube Shorts)
- Fluent in English (Dutch/Flemish understanding is a bonus, not required)


Availability:
- 4–5 hours per day, Monday to Friday
- Preferably some overlap with European time zone
- Long-term role – we’re just getting started and we want you on the journey


What We Offer:
- A stable and long-term remote position with room to grow
-A high-potential DTC brand with a bold mission and top-tier product
- The chance to truly shape a brand’s creative direction and success
- Competitive hourly rate + performance bonuses as we scale


How to Apply:
Send us:
- A short intro about you and your experience
- A few examples of campaigns or creative strategies you’ve led (results = big bonus!)
- Your availability and expected hourly rate

Let’s grow something amazing together

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HiCurlies
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