Web Designer & Conversion Optimization Specialist

About Prospect Soccer Academy

Prospect Soccer Academy is one of Southern California's fastest-growing student-athlete development programs, combining elite soccer training with accredited education in a full-time academy environment.

Founded by former professional soccer players, our mission is to provide young athletes with a development-first pathway that combines high-level coaching, academics, character development, and life skills.

As we continue to grow, we are looking for a talented web designer and developer to completely rethink and optimize our website experience.

The Opportunity

Our current website contains strong information but suffers from:

Too much information competing for attention
Weak call-to-action (CTA) structure
Poor conversion flow
Inconsistent user journey
Cluttered page layouts
Limited lead capture opportunities
Lack of clear pathways for different audiences

We are looking for someone who can simplify, modernize, and optimize the entire website with a primary focus on generating more:

Discovery Calls
Shadow Day Bookings
Camp Registrations
Academy Applications

This is not simply a redesign project. We want someone who understands marketing psychology, conversion optimization, UX/UI design, and sales funnels.

Responsibilities
Website Audit

Conduct a full review of:

Website structure
User experience
Navigation
Mobile responsiveness
SEO basics
Conversion opportunities
CTA effectiveness

Provide recommendations and implementation plans.

Conversion Optimization

Redesign key pages to improve conversions:

Homepage
Academy Program Pages
Summer Camps
Shadow Day Application
Contact Page
Enrollment Funnel

Create:

Stronger CTAs
Clear user pathways
Improved lead capture systems
Better conversion-focused layouts
User Experience Design

Improve:

Site flow
Navigation structure
Information hierarchy
Mobile experience
Loading speed
Readability

Reduce clutter while improving clarity.

Funnel Development

Build or improve funnels for:

Academy Enrollment
Summer Camps
Discovery Calls
Waitlists

The goal is to move visitors naturally from interest to inquiry.

Analytics & Tracking

Implement or improve:

Google Analytics
Conversion Tracking
Meta Pixel
Event Tracking
Form Tracking

Provide reporting recommendations.

Ideal Candidate

We are looking for someone who has experience with:

High-converting websites
Education businesses
Youth sports organizations
Online lead generation
UX/UI design
Landing page design
Funnel building
SEO fundamentals
Conversion Rate Optimization (CRO)

Bonus points if you have worked with:

Sports academies
Private schools
Soccer organizations
Youth development programs
What Success Looks Like

Within 90 days, we expect:

Increased website inquiries
Increased discovery call bookings
Increased camp registrations
Higher conversion rates
Improved mobile user experience
Clear and consistent branding across all pages