Web Designer

WHO WE ARE
Keenya Kelly LLC is a video marketing and monetization education company based in Houston, Texas. Our founder, Keenya Kelly, has generated over $4 million in revenue from her phone using short vertical video and has trained over 10,000 entrepreneurs and creators. We are launching a new flagship course called The EXPLODE Method and need a talented designer to bring the sales page to life.

WHAT WE NEED
We need a designer to create a complete, pixel-perfect visual design for a single long-form sales page for The EXPLODE Method course. You are designing the layout only — our internal coding team will build it in WordPress. Your job is to deliver a design so thorough and detailed that our developers can build it without ever needing to ask you a question.
This is a one-page project. It is not a full website.

THE MOST IMPORTANT THING WE ARE LOOKING FOR
We do not want a template. We do not want something that looks like every other course sales page on the internet. We want a page that feels intentional from top to bottom — where every word, every image placement, and every design decision has a reason. What needs to stand out does. What needs to recede does. The visual hierarchy guides the reader's eye exactly where we want it to go.
The page needs to feel like Keenya — bold, warm, high-energy, and deeply credible. If you look at ---------- /challenge and ---------- you will see what we mean by energy. The new page needs that same feeling but elevated. Think Jenna Kutcher's website meets Keenya Kelly's personality. Polished but personal. Intentional but never cold.

DESIGN REFERENCES
Please study these before applying. If your portfolio does not reflect an understanding of this visual language, this is not the right project for you.

---------- /challenge — study the hero section, the color blocking, and the overall energy
---------- — study the module layout, the student results section, and the CTA placement
Jenna Kutcher's website — study how she uses photography, typography hierarchy, and white space to create a premium feel
The throughline across all three: everything feels intentional. Nothing is on the page by a ---------- .


BRAND SPECIFICATIONS
You must work within these brand standards exactly. No deviation.
Colors:

Mint Green #21B794 — primary brand color
Lavender #BBA8FF — secondary
Light Yellow #FFE380 — accent and highlight
Hot Pink #E63B70 — CTA buttons only — use sparingly
Near-black #1A1A1A for body text
White #FFFFFF for section backgrounds

Fonts:

Eastman Black — all headlines
Eastman Regular — all body copy

Photography:

Keenya's real brand photos will be provided — no stock images, no AI-generated faces for her
Student testimonials without photos should use bold typographic quote cards, not stock headshots

Copy:

All copy will be provided — you are designing around existing text, not writing anything

Non-negotiables:

Never use the phrase short-form video — always short vertical video
No emojis anywhere on the page
CTA buttons are Hot Pink only — never another color


PAGE SECTIONS TO DESIGN
The page has 18 sections. Full copy for every section will be provided in a detailed handoff document. The sections are:

Promise bar at the top
Hero with Keenya's photo, headline, and CTA
Teaching video embed
Social proof stats strip
The Problem
Who This Is For and Who This Is Not For — two column split
Meet Keenya — about section
First testimonial block — featured student plus four additional
The EXPLODE Method framework — 7-step visual
The 8 modules breakdown
Second testimonial block
Everything you get — bonuses section with featured cards
Value stack table
Third testimonial block
FAQ
The guarantee
Investment and enrollment — pricing table and CTA
Closing section


WHAT YOU WILL DELIVER

A complete desktop design for all 18 sections — delivered in Figma, Adobe XD, or high-resolution PDF mockups
A complete mobile design for all 18 sections — mobile-first is non-negotiable
A style guide page showing all colors, font sizes, button styles, card styles, and spacing used so the development team can build consistently
All assets exported and labeled — fonts, icons, graphic elements, anything custom you create
Delivery within 7 days of receiving the copy and brand assets

Our coding team will handle all WordPress development. You will not be asked to code anything.

WHAT MAKES A STRONG APPLICATION
We will not consider applications without all three of the following:

A portfolio link that includes at least one long-form sales page or course landing page you have designed — not a home page, not a short opt-in page, a full sales page
A link to or screenshot of a design in your portfolio that you feel best represents your understanding of visual hierarchy — and two sentences explaining why you chose that specific piece
Your answer to this question in writing: When you look at a sales page and immediately know it was designed with intention — what is the specific thing you look for and how do you create that in your own work?

Applications that do not answer question 3 will not be reviewed.

PROJECT DETAILS

Project type: Contract, one-time project
Deliverable: Design files and exported assets only — no coding required
Platform the page will be built on: WordPress
Timeline: Design files delivered within 7 days of project start



HOW TO APPLY

Email your application to ----------
Include your portfolio link, your answer to the three questions above, and your availability to start this week.