Virtual Assistant / Social Media & E-Commerce Manager

Company: The Great Put On – Luxury Fashion Boutique on Martha’s Vineyard

About Us
The Great Put On is a luxury women’s and men’s boutique located on Martha’s Vineyard that has been in business for over 57 years. We specialize in high-end European fashion, jewelry, accessories, and personalized customer service. We are looking for a creative, organized, and motivated Virtual Assistant / Social Media & E-Commerce Manager to help grow our online presence and increase sales across all digital platforms.

Job Responsibilities
Manage and grow all social media platforms including:
TikTok
Instagram

Facebook
Pinterest
YouTube
YouTube Shorts
TikTok Shop
Assist with hosting and managing TikTok Lives
Create and schedule multiple daily posts, reels, stories, and short-form videos
Edit video content for TikTok, Instagram Reels, and YouTube Shorts
Upload products and optimize listings for TikTok Shop and Shopify
Help manage and update our Shopify website
Create engaging captions, hashtags, and promotional content
Monitor trends, viral sounds, and luxury fashion/social media trends
Assist with influencer outreach and collaborations
Respond to comments, messages, and customer inquiries professionally
Help organize content calendars and marketing campaigns
Assist with email marketing and promotional blasts when needed
Maintain brand consistency with our luxury boutique image and aesthetic
Qualifications
Previous experience in social media management, e-commerce, or virtual assistant work
Retail or luxury fashion experience is a major plus
Experience with TikTok Shop, Shopify, Instagram, Pinterest, and YouTube preferred
Strong understanding of current social media trends and algorithms
Basic graphic design and video editing skills
Excellent English communication and writing skills
Organized, detail-oriented, and self-motivated
Ability to work independently and meet deadlines
Experience using Canva, CapCut, Adobe Express, or similar editing apps preferred
What We’re Looking For
We’re looking for someone creative, proactive, and passionate about fashion and social media who can help take our online presence to the next level. We want someone who understands luxury branding, can post consistently multiple times daily, and can help drive both engagement and online sales.

Schedule & Compensation
Flexible remote schedule
Full-time opportunity
Competitive pay based on experience
Long-term opportunity for the right candidate
To apply, please send:

Resume
Portfolio or examples of social media accounts/content you’ve managed
Links to TikTok/Instagram work if available